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Other programs will be developed along the way and they will integrate all staff members. The emphasis placed on these educational agendas is given by the fact that the sales and marketing employees represent the link between organization and its customers, and also by the ability of these programs to improve the employee, and consequently its relationship with the clients.
6. The employees must at all times act in accordance with the legal stipulations, provided by the legislation enforced in the countries where the facilities operate
7. The staff members must always have at heart the best interest of the Apple organization and must act in accordance with its stated goals.
8. The sales and marketing employees will guide themselves by the principles of ethics and morality and will treat all customers fairly and diligently. There could occur situations in which the customer is extremely difficult to satisfy. In such instances, it is necessary for the employee to remain calm and obliging and if this becomes too challenging, he will refer the unsatisfied customer to a colleague or a superior. Employee dissatisfactions will be resolved by all means, as long as this does not conflict with the organizational goals, the legal or ethics principles.
9. Employees must not serve and must report demands from parties which reveal situations of conflicts of interest. An example in this sense could be offered by a delegate of one of Apple's competitor wanting to purchase a product and requiring extensive...
Such situations must be reported.
10. Given that the morality and/or legality of an employee's actions are questioned, that respective employee will step aside and will let the investigation follow its course. He is also obliged to be cooperative.
11. This code of conduct and the quality of being an Apple employee is only enforceable as long as the individual is personally guided by the principles implemented (high ethical values, managerial and interaction abilities and technological knowledge).
The necessity which led to the creation of this code of conduct emerged from the role the sales and marketing teams play within the Apple organization. They are the ones which represent the liaison between the company and its market and they are the ones best able to increase customer satisfaction and offer feedback. Therefore, they must behave in accordance with the regulations of the present Code of International Marketing Conduct at Apple Inc.
References
Armour, N.L., 1995, the Beginning of Stress Reduction: Creating a Code of Conduct for How Team Members Treat Each Other, Public Personnel Management, Vol. 24
Kuchera, M.C., Larsen, K.L., 1994, Introducing a Code of Conduct: Seeking a New Approach to Sharing, the Ecumenical Review, Vol. 46
2006, Code of Conduct, the MARA, Retrieved at http://www.themara.com.au/ArticleDocuments/Code%20of%20Conduct.pdfon February 6, 2009
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