Typical experimental research methods relied upon in the cognitive approach to psychology include measuring patterns of neural activity in response to specific stimuli and of the effect on external behavior of other internal processes such as hormonal activity.

Personal Preference

I my opinion, the cognitive approach to understanding psychology is more comprehensive than the strict behavioral approach. Because the behavioral approach limits the analysis to a relatively narrow focus on behavior that is externally observable, it seems to ignore significant causal explanations for those behaviors. Conversely, the cognitive approach does not necessarily...

Specifically, whereas the methods and materials relied upon by the behavioral approach to understanding psychology have remained substantially unchanged since its earliest eras, the newest applications of modern technology seem to represent entirely unexplored avenues of interesting future research.