¶ … com boom of the late nineties and have managed to prosper and grow in the years after the collapse of the dot-com bubble and 9/11. The companies we will discuss are ezboard.com, an online community and jetBlue, a U.S. low-fare, low-cost passenger airline started in 1999. A ezboard.com In 2002, ezboard, Inc., a subscriber-based online community...
Introduction Want to know how to write a rhetorical analysis essay that impresses? You have to understand the power of persuasion. The power of persuasion lies in the ability to influence others' thoughts, feelings, or actions through effective communication. In everyday life, it...
¶ … com boom of the late nineties and have managed to prosper and grow in the years after the collapse of the dot-com bubble and 9/11. The companies we will discuss are ezboard.com, an online community and jetBlue, a U.S. low-fare, low-cost passenger airline started in 1999. A ezboard.com In 2002, ezboard, Inc., a subscriber-based online community XE "online communities" based in San Mateo announced that it recently surpassed the 10 million registered user level.
At the present, ezboard XE "ezboard." com has over 400,000 active communities, covering everything and 40,000 communities are being added a month. Now, it is the largest online community in the world. ezboard was founded in 1998 by Vanchau Nguyen. Vanchau wanted to build an online community, which provided all of the rich features he had grown accustomed to during his high school and college days as a BBS operator and user.
When he searched all of the available community-building tools, he saw nothing on the market that met his needs, so he wrote his own application. That was how ezboard got started as a free, remotely hosted "create your own" online community service. In an interview (Vorfield, n.d.) about the start of the website, Vanchau describes planting the seeds of prosperity and watching them grows.
How did you go about promoting your web site XE "web sites:promoting"? Mostly by planting some seeds about ezboard XE "ezboard" in existing online gathering places and then watching them grow by word-of-mouth. Most of our new users are referred by an existing user, which is the best way to attract loyal customers and a great testimonial about the value and fun offered by ezboard. From the beginning, Vanchau had a clear vision of what the future held for ezboard.
In a 2001 interview with Judy Vorfield XE "Vorfield, Judy" of Web Builder XE "Web Builder" ezine, he noted that by January 2002, ezboard would be the clear leader in their niche, not only in terms of market share, but also in perception and in terms of that, it would become a model for collaborative community development that other companies emulate. In the recession XE "recession, ezboard.com XE "ezboard" had some rough times, but its management was able to reverse the trend and continuing growing.
In an interview with Jim Cashell XE "Cashell, Jim" (Cashell, 2002), Vanchau remarks: 18 months ago, we realized that we were on the road to bankruptcy and we needed to change course. We did that. In a short year, we shifted our revenue model from purely advertising XE "web sites:advertising" to almost entirely subscription. We also doubled our number of communities created to over 1 million and tripled our number of registered users, now over 8 million. Ultimately, the.
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