Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
Communication
Media convergence goes beyond a critique of media conglomeration, to critique the media itself.
Convergence of media assumes that multiple media occupied separate domains in the past.
Convergence of media suggests that the distinct domains of media (books, websites, radio, film, and television) have melded and it is no longer possible to manage a single media.
Messages are conveyed simultaneously with multiple media formats, but each medium has unique strengths and weaknesses.
Books as a focus of media convergence.
Books still occupy their own media domain, as many books are unavailable in digital formats that can be read or accessed online.
However, it is possible to search for books online, and online cataloging and database management is normative.
When books do occupy an online or digital dimension, the reader interacts with the material in completely different ways.
D. Media convergence will not obliterate the book, which will continue to operate in its own domain, albeit connected with other media.
III. Media convergences serves distinct marketing objectives for authors.
A. Authors can maintain control of their brand identity via websites that fans can access independently of the book products.
B. Authors can create parallel products that enhance the media richness of the book, without replacing...
For example, a website can have a live action game with characters and situations from the book.
2. For example, an author can code an iPhone app that has inspirational maxims corresponding to a self-help guide.
IV. Media convergences also present marketing opportunities for book publishers and vendors (Perryman).
A. Publishers can take advantage of the marketing potential on the Internet to supplement sales.
B. Bookstores are becoming flagship outlets and are essentially product positioning devices, rather than being actually places where customers make purchases.
C. Media convergence allows for publishers to create massive branding and marketing strategies that cross platforms, such as turning a book into a movie and then turning the movie into a video game (Perryman).
V. The book in digital format is not necessarily a "new and better form" but a new and different one, in which the consumer's and the producer's needs are met (Thorburn, Jenkins and Seawell 90).
V. Conclusions
A. "In the world of media convergence, every important story gets told, every brand gets sold, and every consumer gets courted across multiple media platforms," (Jenkins 3).
B. In a world of media convergences, printed books continue to occupy a central role but that role has changed from one that is an isolated entity to just one part…
Works Cited
Dominick, Joseph. Dynamics of Mass Communication. McGraw-Hill.
Dutton, William H. Information and Communication Technologies. New York: Oxford University Press.
Jenkins, Henry. Convergence Culture: Where Old and New Media Collide. NYU Press, 2006.
Perryman, Neil. "Doctor Who and the convergence of media." Convergence. Vol. 14, No. 1.
Yes, the Oedipus complex aspect of Shakespeare it gives us and which in turn invites us to think about the issue of subjectivity, the myth and its relation to psychoanalytic theory. (Selfe, 1999, p292-322) Hemlet and Postcolonial theory Postcolonial theory was born as a result of the publication of the famous work of Edward Said, Orientalism (1978). This theory claim that some authors (Paul Gilroy, Achille Mbembe, Francoise Verges, etc.) and
Negotiation Skills A High Impact Negotiations Model: An Answer to the Limitations of the Fisher, Ury Model of Principled Negotiations This study aims to discover the ways in which blocked negotiations can be overcome by testing the Fisher, Ury model of principled negotiation against one of the researcher's own devising, crafted after studying thousands of negotiation trainees from over 100 multinational corporations on 5 continents. It attempts to discern universal applications of
Strategic Planning in IT IT Impact on Service Industry Performance Cooperative Competitive Competitive Advantage Implementation of IT Innovations 1992 U.S. VALUE-ADDED AND EMPLOYMENT BY INDUSTRY AVERAGE ANNUAL GROWTH IN GDP PER HOUR, MAJOR SECTORS OF THE U.S. ECONOMY Management TASKS IN BUREAUCRACY VS ADHOCRACY ORGANIZATIONS This paper addresses the following problem statement: "Without information technology (IT), a business will not be able to compete globally in any industry, nor in any market it wants to enter. It will
DB Post Social Web and You Explain how social media/web is changing or has changed the ways you, your family, and colleagues find information. Also, how has social media/web changed the ways you interact in your personal and professional life as well as within academic spheres? What functionalities do you think will be invented in the future? Make sure you support your argument with facts, figures, and intelligent analysis. Also, consider
popularized social and cultural trends are merging, intentionally or not, toward laying the foundation for generating a new narrative about what it means to learn across a lifespan in an environment conducive to healthy living. It seeks to examine the coalescing of what is called lifelong learning side-by-side with the theories and practices related to the evolution of ecological thinking and environmental awareness. The idea that life can be
Censorship in Music Censorship Under the Guise of Protecting the Children Rock and Roll Culture Hip Hop Culture Is Censorship in Music Viable and Does it Make a Difference? There have been many attempts by society control music. Governmental statutes, agency regulations, business controls and parents have all tried to censor the music. Sometimes they have succeeded and sometimes they have not. The examination of various aspects of rock and rap music censorship involves general