Part 1
There are various instances whereby it would be prudent to utilize communication technology other than social media in the dissemination of public health info. These have been highlighted below:
When the target is not computer literate
It is important to note that the proper utilization of the various social media tools, and thus meaningful interactions in social media contexts, calls for a definite set of skills and capabilities (Jawad, Abass, Hariri, and Aki, 2015). These skills and capabilities could be simply referred to as technology/computer literacy skills. In some instances, some populations may not possess the said skills, i.e. those who are functionally illiterate. In such scenarios, the dissemination of public health campaigns using social media could be inappropriate. Telephone and radio ought to be taken into consideration in this case.
When brevity of content comes at an expense
In some instances, attempts to embrace a short narrative could come at an expense. It should be noted that the very nature of social media favors condensed content so as to promote a high visual impact (Thai, 2017). In some instances, excluding material of significance to the issue at hand could be unwise. Print could be a more appropriate alternative in this case.
When a significant...
Examples in this case include “MySpace, Facebook, LinkedIn, Friendster, and BEVO” (Laurete Education, Inc., 2009). It would, however, be inappropriate/ineffective to disseminate a health campaign targeting senior citizens via social media. Television could be utilized in this endeavor.
Part 2
` I foresee various challenges of using communication technology tools other than social media in the dissemination of my public health campaign relating to minority youth substance abuse solutions. One such challenge has got to do with the risk of locking out a significant population of the target population from the campaign. This is more so the case given that the age bracket that the public health campaign targets is largely active in various social media platforms. In an attempt to counter this challenge, I would seek other communication avenues that are popular with the target population. This would, for instance, involve seeking out television and radio programs whose audience is likely to primarily comprise of minority youths.
Part 3
There are various communication…
