Company Analysis and Branding

BRANDING

ORGANIZATIONAL BRANDING

Sports Apparel's Organizational Branding

Sports Apparel's Organizational Branding

The Sports Apparel Company is an upcoming company that will specialize in the provision of different sports equipment and clothing to its consumers within County X. The company will target customers from all the market niches irrespective of their financial ability to purchase the products it provides. However, market analysis shows that the companies that provide similar products as the Sports Apparel Company does focus on specific market niches (the high earning consumers). Their specifity translates to the need for an organization that provides sports equipment and goods to consumers from all the social classes in the marketplace (Klimchuk & Krasovec, 2006). Similarly, significant analysis of the market shows that the companies involved in the provision of sports equipment as the Sports Apparel Company do not involve themselves in activities that contribute to social sustainability and environmental justice.

Business decision

Based on the above analysis of the marketplace, it is apparent that a significant gap exists in the provision of goods that recognize the varied needs of all the consumers and environmental justice and safety. Therefore, as an upcoming company, Sporting Apparel Company will bridge the gaps identified from the current market situation to acquire the desired competitive advantage and profit maximization. Therefore, the Sports Apparel Company will provide sports equipment and clothing that focus on all the consumers in the marketplace irrespective of their social class. For instance, the company will provide the sporting equipment and clothing that is price sensitive to all the consumers, thereby, providing it with the desired market competitiveness and heightened visibility. Secondly, the company will focus on engaging itself in activities that contribute to environmental safety and justice. Such will be possible through participating in activities that build the community and ensure protection of the environment. Through this, the company will achieve its desired competitiveness in the market place.

Current situation

While many companies providing sports equipment and clothing exist in the present market, they provide services that do not meet the needs of all the customers in the marketplace. For instance, there is environmental degradation, insecurity, violation of consumer rights and market specificity.

Symptoms in the market place

Organizational success will depend on the company providing addressing the needs of the consumers in the marketplace. Among the symptom present in the current market that the Sports Apparel Company will provide services to address it is the fact that not all the customers receive the services they need due to the market specificity of the companies providing such services. Secondly, the society faces the challenges of environmental insecurity and degradation. This is evidenced by environmental pollution caused by these companies alongside their lack of consideration of the activities contributing to community empowerment. Therefore, providing services addressing these symptoms will provide the company with its desired competitiveness.

Factors causing the problems

Among the factors, contributing to the above problems is social stratification that has predisposed the society to isolation of individuals from the low and middle classes. The bodies involved in ensuring the protection of environmental and consumer rights are relaxed, resulting in the exploitation of the consumers and the environment. Organizational culture present in these organizations alongside poor leadership and managerial strategies used by these organizations predispose them to these problems.

Decision statement

The decision statement for the company will be; will provide sports equipment and clothing meeting the needs of all the consumers in the marketplace alongside ensuring competitiveness of the company contribute to the realization of the desired organizational objectives?

Research objective

To ensure the provision of sports equipment and clothing meeting the needs of the consumers from all the classes in the marketplace

Research question

Will providing sports equipment and clothing to the consumers from all the social classes and ensuring environmental safety and justice contribute to the success and competitiveness of the Sports Apparel Company?