Company's Communication Message Characteristics Comment Capitalised Current

¶ … company's communication message characteristics comment capitalised current views attracting customer attention. You refer a website, a TV advert, a billboard a direct mail/brochure. Communication Message Analysis The success of companies is influenced by several factors. Such a factor is represented by the communication strategy that companies develop. The communication message that companies send to their targeted customer segments can significantly influence the number of customers they attract. Coca Cola is one of the most well-known companies on international levels.

Its success can be attributed to the communication message that the company has developed. In this case, it is important to analyze the blog of the company. This communication material was selected because of the increasing importance that characterizes the Internet in individuals' opinion. The number of Internet users is increasing. Companies try to connect with their customers through websites and online social networks. This is because this allows them to reach large number of customers at reduced costs. It is important that companies understand how to attract customers' attention.

This is because by attracting their attention, companies can determine them to develop a desire or need of their products and services. This is also useful in increasing customer satisfaction and loyalty. The key message that Coca cola is trying to communicate is represented by the fact that the company's products help customers share initiatives, ideas, events, on international level through its Unbottled blog. Communication Tool The selected communication tool is represented by the blog.

This strategy developed by Coca Cola is intended to attract a large number of customers by inviting them to join this blog. Therefore, the company provides several benefits that blog members can experience. Such benefits refer to receiving news from several categories like the environments, business, entertainment, health, sports, and others. The blog also provides several articles and videos on numerous issues of interest to customers (Coca Cola, 2012). This is intended to attract customers' attention. In addition to this, the website advertises the company's products and refers to their benefits.

The Internet is the medium used in order to send the messages that Coca Cola is trying to communicate to its customers. The Internet was selected because of the important advantages it provides to the company (Coleman, 2012). With the use of the Internet, Coca Cola can reach a large number of customers on international level. In addition to this, the costs of strategies because on the Internet are reduced (Holter, 2007). This strategy can also be used by the company in its attempt to expand its business on international level.

The communication tool and the message do not seem to reflect the psychological advice in order to attract attention. This is because this communication too focuses on the benefits that customers have from addressing the blog, instead of focusing on the benefits of the product. Therefore, if individuals become blog members, this does not mean that they are likely to purchase the company's products. In addition to this, the message does not seem to influence consumer behavior.

The message of this strategy focuses on addressing the importance of connecting with other members and events on international level. Certain individuals can be interested in such issues, but this does not mean that they are interested in the company's products. The blog also focuses on several social campaigns. These campaigns are oriented towards certain categories of individuals. This means that other categories have little interest towards these campaigns. In other words, the blog does not attract the attention of large customer segments.

Therefore, it is likely that the blog cannot significantly influence the success of the company. There are several sense channels that the company can use in order to reinforce the message. The blog uses the visual channel. However, it seems that in the case of beverages, the visual channel does not produce the intended behavior in customers. Therefore, it is important to also focus on the kinesthetic channel. This channel must be used in order to send the message to the targeted customer segments of Coca Cola.

Conclusions The strategy based on.