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They have high standards for themselves and their employees, and it shows in how they do business and their corporate responsibility.
This corporate responsibility has continued throughout the company's history. The Corporate Responsibility Web site notes, "From the earliest days, our company staked out a territory few corporations were willing to approach in that time, the idea of the corporation as partner, citizen, neighbor and participant in the world's affairs" ("About IBM"). For example, in 2005, IBM partnered with the National Geographic Society to create a research project called the Genographic Project that will research the migration history of humans on Earth. IBM takes their corporate responsibility seriously, they also fund a series of educational, philanthropic, and community projects around the world. IBM wants the world to be a better place, and their corporate policies back up this corporate ideal.
Conclusion
In conclusion, IBM has maintained and improved their global position by creativity, innovation, and good management. The current CEO is a man who recognizes the value of "soft" management techniques that allow his staff to shine and his clients'...
The success of IBM, even after problems and adversity, indicates that great leadership is one of the most important aspects of successful companies, and IBM has had great leadership throughout its long history. Stephen R. Covey studied IBM to develop his very successful leadership and management strategies, and it seems clear that experts will continue to look to IBM in the future as a model of a 21st century giant that has managed to keep hold of its ethics, community commitment, success, and global vision for the future.
References
Author not Available. "About IBM." IBM.com. 2005. http://www.ibm.com/ibm/us/
Covey, Stephen R. Principal Centered Leadership. New York, Fireside Books, 1991.
Editors. "Leading Change When Business is Good." Harvard Business Review. Dec. 2004. 1-12.
Jackson, Brad. Management Gurus and Management Fashions: A Dramatistic Inquiry. London: Routledge, 2001.
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