Company Merrill Lynch Http://Www.ml. in a Short

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Merril Lynch -- Executive Summary

Merril Lynch is a subsidiary of Bank of America that manages wealth in the larger company. The firm mainly concentrates on providing financial assistance and on advising both officials and private customers in tens of countries from around the world. The fact that it provides services to individual investors, a series of business regardless of size, governmental institutions and financial companies means that it has a complex set of operations and that it is in charge of a significant part of finances happening in the contemporary society. Its diverse range of financial services and abilities make it possible for the company to be recognized as one of the most effective wealth management institutions.

Merril Lynch is largely known as a pioneer in the world of finances and as one of the companies responsible for the condition of finances in the present. The individual investor was brought closer to Wall Street as a result of the company's visionary plans and management of people's finances.

Merril Lynch has five principles that it respects and that it promotes when dealing with customers: Client Focus, Respect for the Individual, Teamwork, Responsible Citizenship, and Integrity. The fact that the company goes through great efforts in order to make all of these principles possible results in its exemplary results. Each of these principles plays an important role in improving relationships between Merril Lynch and its customers.

Bank of America acquired Merril Lynch on January 1, 2009, consequent to several months that both companies had spent reaching an agreement concerning the deal. This purchase made it possible for the Bank of America subsidiary to become the largest brokerage firm, taking into account its 15,000 financial advisors and the fact that the company has about $2.2 trillion in client assets.

Merril Lynch is typically functioning in accordance with latest technologies and it directs much of its attention toward perfecting its techniques. Creative thinking and the use of innovative products are two of the principal reasons why the company managed to stay ahead of its competition.

The financial crisis has had a strong impact on Merril Lynch and has practically led to it becoming a subsidiary to Bank of America. Although the company struggled to meet the needs of its customers and employees, the fact that the crisis had dealt a significant blow meant that it was no longer able to look after these individuals on its own and thus caused its present condition. Even with this, the company has recently experienced progress and its relationship with its parent-company has generated positive results both for employees and customers.