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Often companies find that once these guidelines are in place their internal knowledge transfer and knowledge management attain higher levels of accuracy and efficiency (McAfee, 2006).
There is also a strong relationship between the consistencies of the social media policies and the effectiveness of enterprise-wide knowledge management as well (Parise, 2009). Employees know what can and cannot be said on social networks, and how to handle and escalate requests for information from insiders and outsiders alike. In short needs to be a consistent strategy that seeks to unify all of the information needs that social networks are making more visible. At the same time, social networks need to be managed to trust and clarity over obfuscation and slanting knowledge to an organizations' favor. In these skeptical and cynical times, honesty wins out over spin much more than ever before.
Conclusion
Social media policies act to unify data, information, and knowledge management throughout an organization. The use of these policies can also transform social networks into effective recruitment and training platforms, in addition...
Pervading all of these efforts however needs to be a continual focus on retaining and growing trust through accountability, honesty, and transparency.
References
Bernoff, J., & Li, C.. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.
Doherty, R. (2010). Engage with your talent through internal social networking. Strategic HR Review, 9(1), 39.
Andrew P. McAfee. (2006). Enterprise 2.0: The Dawn of Emergent Collaboration. MIT Sloan Management Review, 47(3), 21-28.
Tim O'Reilly. (2006, July). Web 2.0: Stuck on a Name or Hooked on Value? Dr. Dobb's Journal, 31(7), 10.
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