Components Of Restaurant Concept And Essay

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The Cheesecake Factory is as such an upscale restaurant, offering full services, but providing these services in a casual and pleasant atmosphere, rather than in a setting of elegance and formalism. The unique selling points at the Cheesecake Factory are represented by the ambiance and the combination on the menus. As its name suggests, the company is specialized in the production and vending of cheesecakes, but it also sells other food categories, to serve a wide array of needs. Aside from its restaurants, The Cheesecake Factory also operates two baking laboratories in which they produce and retail their bakery products.

One important component of the success registered by The Cheesecake Factory is represented by the geographic spreading of the stores. The over 100 restaurants are placed in locations with increased customer access, meaning as such that they...

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Additionally, another strength of the company, which contributes to the creation of unique selling points, is represented by the strong managerial model, focused on building customer appeal, a pleasant working environment and operational efficiencies. Finally, the last component of the unique selling model at the Cheesecake Factory is represented by the strength of the brand. "The Cheesecake Factory is an iconic brand and a consumer favorite, not only in the United States, but by reputation across the globe" (Website of the Cheesecake Factory, 2011).

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References:

Restaurant concepts, Allfoodbusiness.com, http://www.allfoodbusiness.com/restaurant_concepts.php last accessed on December 16, 2011

Website of the Cheesecake Factory, http://www.thecheesecakefactory.com / last accessed on December 16, 2011


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