Business Internet
Dot.com Comparison of a Leader and an Upstart
Red Hat.com vs. Microsoft.com
Two prominent dot.com companies within the same industry of recent note may be found in the competing personages of Red Hat Software and the successful brand name of Microsoft. Although Red Hat Software is not nearly as well-known as the Titanic brand name of Microsoft, it offers an interesting and different software business perspective to Microsoft's better-known strategy business. Of course, it should be noted that, as Red Hat is the world's premier open source and Linux provider that it is not exactly tiny in its stretch as a company. However, it does not have nearly the status of industry leader as Microsoft, or, more importantly, that company's well-known status as a brand name and purveyor of technology and software.
Microsoft's business strategy is in line with many typical technological vendor models. It attempts to generate business by essentially making its products indispensable to networks. It is a proprietary software company that users must pay for, and continue to update through its websites. Once a network becomes 'locked into' or essentially, hooked into using Microsoft, it is difficult to extract itself from the system and adapt to another one. By making it very difficult to change from Microsoft to something else, even if something better or cheaper comes along, Microsoft creates a need in those who use its technology on a professional as well as on a personal basis.
In contrast, Red Hat is a nonproprietary software...
But unlike with Microsoft, the company using Red Hat's Linux technology is not locked into the model, meaning that the software is potentially compatible rather than incompatible and gives users additional freedom not present in Microsoft's proprietary model.
Almost like an environmentally-friendly company, the introductory page to Red Hat's website stresses its unique mission, culture, and corporate climate as the 'anti-Microsoft.' Red Hat has proved itself, because of its non-proprietary nature, to be extremely attractive to non-profit businesses, universities and governments, as delineated upon its website and also in its offering assistance to those wishing to utilize the technology. In contrast, Microsoft, rather than stressing its intrinsic company philosophy, emphasizes the ease of use of its software for the average individual, and also its wide-ranging expanse of products. Unlike Red Hat, which tells the story of its founding and gives information about the doings of its various corporate staff, Microsoft has the luxury of simply assuming market dominance, of…
