Conceptualizing a Business: The Modern Business World

Conceptualizing a Business:

The modern business world is characterized with numerous opportunities for starting new businesses because of rapid growth and developments in the society. Some of these opportunities exist in the fast food industry and alcohol sector. Notably, the ability to take advantage of these opportunities and develop a business that meets the need of consumers requires conceptualization of the company or business. Conceptualizing a business is a process that involves presenting the company's vision, mission, and strategic directions that will prove to be a worthy investment and obtain competitive advantage over the already existing rivals. As part of developing a business plan, conceptualizing a business provides an individual with the opportunity to strategically organize his/her thoughts into a solid plan for adapting and growing the business are market realities become apparent.

Roland Restaurant:

Roland Restaurant is a quick service restaurant that will provide healthy and nutritious fast foods to its customers. The restaurant provides a wide range of food items which include soft drinks, burgers, chicken, French fries, and meat items. The company provides these food items as part of its focus on ensuring that customers obtain nutritious and healthy foods that promote their health and well-being. Moreover, Roland Restaurant seeks to develop delicious new fast food products that are in line with nutritional requirements. To ensure that the food products are delicious and nutritious, the food items contain fruit and vegetables and less salt.

One of the major considerations adopted by the restaurant in its production of these foods is the evaluation of the effect of the foods on consumer health, the environment, and its finances. This is primarily because the development of better fast foods is dependent on the effect of the food items on consumer health, the environment, and the organization's bottom lines (Gross, 2012). In addition to fast food cuisine, Roland Restaurant is characterized with minimal table service because most of its products are usually finished and packaged in suitable portion sizes in advance.

Mission Statement:

Roland Restaurant has been designed to serve a very diverse range of customers from varying cultures, races, and ethnicities with the common objective to stay healthy. While these customers may come for different income and social levels, they are generally people who are concerned about their health while enjoying sweet and nutritious foods. The restaurant provides its food items in a relaxed and comfortable environment where it is easily accessible to its customers. This business environment ensures that the customers have an appropriate environment to make their purchases and even eat the foods.

The mission of this company is to provide distinct, healthy foods prepared with nutritious ingredients that meet the restaurant's standards. The process is characterized with attention to operational excellence, product innovation, and excellent customer service that keep customers coming back for more. Roland Restaurant also differentiates its products and provides health and nutrition workshops to customers so that they have necessary information for healthy living.

Vision Statement:

The vision of Roland Restaurant is to create the leading fast food company by providing healthy and nutritious foods through excellent customer service. This vision statement supports the company's goal of developing delicious new fast food products based on consumer health, environmental effects, and the company's bottom lines. Generally, the fast food industry has a crowded market because companies in this sector provide cheap and convenient options. The presence of many companies in this industry is also fueled by the people prefer to purchase these food items because they provide high energy density in addition to being cheap and convenient. However, most of fast food businesses have food products that contain a lot of salt and are low on fibre and vegetables. As a result, these fast food products have continued to have a significant effect on consumer health.

The restaurant seeks to provide food items that have minimal impact on consumer health by containing less salt and more vegetables. The vision statement is appropriate to the company's future goals because it will contribute to the creation of happier and stable communities. The vision statement provides the basis for the company to inform and educate customers and change their eating habits.

Guiding Principles:

The conceptualization of Roland Restaurant's vision and mission statements has been guided by some principles including the fact that healthy fast food is possible. This is evident in the recent trends by fast food companies to heed new demands for healthy foods. Actually, firms in this industry have invested billions of dollars in healthy fast-food options (Bittman, 2013). Secondly, the company develops its foods based on their effect on consumer health and the environment in attempts to demonstrate social responsibility and ethics. Roland Restaurant develops its business relationships through serving customers and communities based on their needs and effective strategies.