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Therefore, this marketing conflict has lead to the disaster, which could have been avoided, in my opinion, if the owner would have understood the commercial laws of the market and would have promoted the road cars' line.
Moreover, the crisis has been amplified by another event: "In November 1961 a dispute between Enzo Ferrari and his sales manager, Girolamo Gardini, turned into a crisis. Girolamo Gardini threatened to leave the company. Enzo Ferrari responded to the threat by throwing out Girolamo Gardini, and several employees who agreed with Girolamo Gardini were also ousted." Therefore, the professional relationships were not based on consensus and negotiations.
It is sure that the history of Ferrari form the 1970s onwards would have been different if the above mentioned conflicts, especially the latter one, would have been solved through negotiations. For example, the staff of the company could have been divided in 2 teams, one of Enzo and one of Gardini, each side trying to "blindside the other side and to railroad through its choices." In this way, consensus might have been reached at a certain moment and Ferrari would have continued to exist as a self-statutory company.
In what the marketing conflict is concerned, Enzo has understood...
If he would have adopted the same strategy in the late 1960 when the company started to produce road cars, he would have achieved the success he had always desired. All in all, Ferrari itself is a living example that if marketing and management conflicts are not properly dealt with and solved through negotiations, they can lead to de facto disasters.
Bibliography
Ferrari World, at http://www.ferrariworld.com/FWorld/fw/index.jsp
Ferrari, at http://en.wikipedia.org/wiki/Ferrari
The History of Ferrari, at http://ezinearticles.com/?the-History-of-Ferrari&id=106449
Conflict Resolution and Thinking Styles, at http://www.syre.com/versionanglaise/Conflict.htm
Ferrari World, at http://www.ferrariworld.com/FWorld/fw/index.jsp
Ferrari, at http://en.wikipedia.org/wiki/Ferrari
Ibidem 2
The History of Ferrari, at http://ezinearticles.com/?the-History-of-Ferrari&id=106449
Conflict Resolution and Thinking Styles, at http://www.syre.com/versionanglaise/Conflict.htm
Bibliography
Ferrari World, at http://www.ferrariworld.com/FWorld/fw/index.jsp
Ferrari, at http://en.wikipedia.org/wiki/Ferrari
The History of Ferrari, at http://ezinearticles.com/?the-History-of-Ferrari&id=106449
Conflict Resolution and Thinking Styles, at http://www.syre.com/versionanglaise/Conflict.htm
Ferrari World, at http://www.ferrariworld.com/FWorld/fw/index.jsp
Ferrari, at http://en.wikipedia.org/wiki/Ferrari
The History of Ferrari, at http://ezinearticles.com/?the-History-of-Ferrari&id=106449
Conflict Resolution and Thinking Styles, at http://www.syre.com/versionanglaise/Conflict.htm
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