Corporate Analysis Company Studied Lockheed Martin Articles Case Study

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Corporate Analysis Company Studied

Lockheed Martin

Articles you read about each company (online or print)

http://www.lockheedmartin.com/us/news/press-releases/2012/february/isgs-jieddo-ops-0207.html

http://www.google.com/finance?client=ob&q=NYSE:LMT

http://finance.yahoo.com/q/pr?s=LMT+Profile

http://www.marketwatch.com/investing/stock/lmt

Lockheed Martin Corporation-2010 Annual Report

Notice of 2011 Annual Meeting of Stockholders

Number of countries the company does business in

(75 Internationally, in addition to U.S.)

Headquarters location

6801 Rockledge Dr., Bethesda, MD 20817, USA

Number of employees

Gross Revenue in most recent year available

$46.5 billion

Names of the Chairman of the Board, CEO, President, CFO

Board Chairman and CEO: Robert J. Stevens, President and COO: Christopher E. Kubasik, Vice President and CFO: Bruce L. Tanner

How is the company leadership described? Are they competent, admired, respected, etc.

Effective

Key Products/Services

Military aircrafts, missiles and missile defence, control systems, IT solutions, radars, satellites, renewable energy

...

Well-structured company website containing all information including media contacts for each section of their products and services.
Advertising in other media -- is it effective? Please describe.

Yes. Press releases, speeches, annual reports, etc. all available online (company website) for printing. Apart from facebook, Lockheed also uses youtube, flickr, twitter and tweetup events.

What are their target customer demographics?

US Customers: Defense, Aerospace and Government Organizations/Agencies

Does this company have a presence on…

Sources Used in Documents:

Resources, Lockheed Martin, Aeronautics. Siena College

Michael Swift, Senior Recruiter at Lockheed Martin, California University of Pennsylvania

Nancy Melone, Lockheed Martin Talent Acquisition, University of California, Berkeley

Who are their major competitors?

The Boeing Company, Raytheon Company, Northrop Grumman Corporation


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