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The links to the campaigns would be promoted through various internet websites and sources.
5. The message
As it has been mentioned throughout the previous sections, the company's message would be centered onto two distinct directions -- the product and the organizational commitment to the satisfaction of the needs and wants of the various stakeholder categories. These stakeholders refer primarily to the company staff members, the customers, the customers, the business partners, the general public, the governmental agencies, the not for profit institutions and so on. With these specifications in mind, the public relations team at the organization has constructed the following message to be delivered to the stakeholders:
Our organization has been present within the market for more than a decade now and it has used this period to continually evolve and perfect its approach of the public. We focus on the full satisfaction of our customers' needs and wants and we have, in this sense, sustained innovation and continuous improvement of our products and operations. Today, our item is the strongest competitor in the market and its success is due to a combination of high quality, efficiency and affordability. The commitments we have revealed at the levels of both product quality as well as customer satisfaction are revealed by the testimonies of our blue-chip customers. These clients are our most loyal but also most critical ones and their opinions are as such pivotal for both company as well as public. Some of their testimonies include the following:
The company has been there when I needed them and supported me with my business endeavor like no one else ever could have. I owe them my success and will forever be grateful to them.
The company's product is the highest quality in its class and it has convinced...
12 years later, I remain a loyal customer.
The company is not only impressive as an economic agent and a retailer, but also as a social entity. I was overwhelmed by their commitment to sustaining the development of my community. Because of their efforts, a class of great children was given enhanced educational opportunities and they themselves will eventually be able to make a positive difference in the community.
But aside from customer satisfaction and product quality, we are also committed to improving our role as a sustainable and responsible member of the modern day society. We understand the pressures of the contemporaneous civilization and we intensify our endeavors towards creating a better world. In this order of ideas, we sponsor various educational and social events with the intent to support community development. We also become involved in national initiatives to reduce hunger and poverty. We are committed to supporting innovation and we direct part of our profits to research facilities which focus on creating energy from renewable sources. We pay our federal obligations in time and with this, as well as all of our efforts, we support the development of the community, the industry and the country.
References:
Duncan, a., Managing a public relations campaign, About, http://advertising.about.com/od/publicrelationsresources/a/managingpr.htm last accessed on February 2, 2011
CRM, the New Magazine City, http://www.thenewmagazinecity.com/crm.html last accessed on February 2, 2011
Employee Benefits, the New Magazine City, http://www.thenewmagazinecity.com/employee-benefit-news.html last accessed on February 2, 2011
The International Trade Journal, Taylor & Francis, http://www.tandf.co.uk/journals/uitj last accessed on February 2, 2011
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