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¶ … corporate world the concept of Corporate Social Responsibility has gained immense popularity among the international corporate circles. Organizations began to take interest in taking part in social activities in the verge of returning something back to the society from whom they earn. Over a period of time organizations also realized the immense potential that corporate social responsibility had in being used as a cause related marketing tool.
The increasing popularity of corporate organizations taking part in social responsibility paved way for a new concept of social entrepreneurship. This concept revolves around identifying a social issue and then satisfying a social need by providing a service that not only contributes to the society but is also profitable for the organization.
Buy 1 Give 1, also popularly known as B1G1, is a one of its kind social organization based in Singapore. The organization works on the for-profit lines and operates by creating alliances with corporate organizations that have corporate social responsibility as integral part of their strategies. Buy 1 Give 1 plays its card on a commonly perceived notion that many corporate...
On these grounds the company creates strategic alliances and designs social responsibility programs for various corporate social responsibilities.
Marketing Objectives
The marketing objectives of Buy 1 Give 1 are as follows.
Buy 1 Give 1 aspires to sustain itself as one of the most innovative social organizations.
Buy 1 Give 1 believes in maintaining long-term strategic partnerships with its B2B clients.
Buy1 Give 1 does not confines itself within a single geographical boundary but transcends internationally on order to fund a wide range of charitable causes all around the world.
With the increasing competition in the field of corporate social responsibility, Buy 1 Give 1 designs unique charitable causes and develops social programs that are relevant to the organization and suits the vision, goals and capital and intellectual resources of the organization.
Unlike many social enterprises, Buy 1 Give 1, sustains itself buy getting into long-term strategic alliances, sponsorship…
References
Questions you may want to ask 2012, B1G1, Retrieved 29 September 2012 <https://www.b1g1.com/buy1give1/more-about-buy1give1-giving>
Annual Report 2011, B1G1 Annual Report, Retrieved 29 September 2012 <https://www.b1g1.com/buy1give1/docs/B1G1_AnnualReport_2011.pdf>
Annual Report 2010, B1G1 Annual Report, Retrieved 29 September 2012 <https://www.b1g1.com/buy1give1/docs/B1G1_AnnualReport_2010.pdf>
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