¶ … corporation will use is an effective marketing strategy. This is because the way they are able to promote themselves to customers will have an impact on their ability to increase sales and earnings. To achieve these objectives, a number of firms will use a wide variety of strategies. In the case of the firm that was studied in previous modules, this is vital part of ensuring that the company is able to remain competitive. To fully understand how this is achieved requires looking at: the distribution, location, timing, variations and target markets. Together, these different elements will provide specific insights as to how the firm can increase its overall bottom line results.
The Distribution
The basic distribution strategy is to use traditional and online resources. This will be accomplished through print advertising in select newspapers and magazines. At the same time, social networking, pay per click advertising and search engine optimization will be utilized to reach out to a large demographic of customers. Some relevant issues that should be considered include: how the message is being customized and the lasting image of the organization. The hours that the customers will be available to buy from the firm is: around the clock. This will occur through different locations and the web site. (Trout, 2006) (Silk, 2006)
Location
The location of retail stores will be in medium to large cities throughout the U.S., Europe and Canada. As a result, the company will be exporting a wide variety of products. This means that an import - export agent will be used during the process. The way customers can order the service is through the web site or by going to one of the actual...
(Trout, 2006) (Silk, 2006)
Timing
These different products will be released through traditional marketing channels. This means using some kind of third party whole seller. At the same time, the web site and retail outlets will allow the firm to directly market their product to consumers. This will help them to maximize their profit margins and increase their bottom line results. (Trout, 2006) (Silk, 2006)
Variations
The variations in the marketing strategy will be different from one region to the next. For example, the kind of approach that is used in one part of the U.S. may not work in others. To be able to address these issues, there should be select messages that are customized for specific local markets. This will help everyone to identify the firm with specific icons from a metropolitan area. Once this occurs, is the point that the company will have a stronger connection with customers. This is when they will be able to become a part of the different communities. (Trout, 2006) (Silk, 2006)
Target Market
The basic target market will focus on specific demographics to include: 15- 18, 19 -- 35, 36- 60 and 61 -75. To cater to these different segments both traditional and online marketing will be utilized. When this happens the brand image will improve. (Trout, 2006) (Silk, 2006)
For example, to effectively market the products and services to different customers requires using mediums that will reach out to them. In the case of the older demographics, there will be or an emphasis on traditional mediums such as: newspaper, radio, TV and magazines. While at the same time, an online approach will be used by working with…
