Thus, counselors have a better idea of where to pinpoint there work within a population setting, if they can identify who exactly is doing what. The example that Gladwell provided of former Mayor Rudolph Giuliani's work in New York City in the mid-1990's also easily lends itself to working as a counselor. It may surprise those that visit the city now, but in the early 1990's New York was fairly filthy and littered with street vendors and sexual content. Giuliani was able to significantly change the image of the city in a short period of time by effectively changing the context of the city. This point of Gladwell's, that an alteration in context can also change context or change behavior (Wolfe, 2000), is well elucidated by the fact that after simply cleaning the city and ridding it of some of its more seedy elements, Giuliani was able to reduce crime. In all fairness, Gladwell does not devote enough attention to the fact that Giuliani also egregiously increased the police force and...

But the author's main point about changing the context and altering the behavior is well taken. In terms of counseling, the notion that individuals are a product of their environment certainly applies to this idea, and also provides more possibilities for assisting certain types of individuals in counseling.
These concepts and others within Gladwell's work of non-fiction seem particularly prudent and relevant for counselors. Overall, this book enables counselors to give consideration to a host of other factors that could help them to serve their client base better.