Milestone Mobile Model Business Problem: The Trend

Milestone Mobile Model

Business Problem: The trend toward the use of diverse types of phone and tablet equipment presents some significant use problems for those who must rely on certain types of equipment that are tethered to their business resources -- kind of like the limitation that some online video games have in their needing to be connected to console equipment. Milestone has recognized this need and developed a free XProject Mobile video monitoring application that allows for its customers to be "close to what is important" (Milestone, 2012). Their system utilizes variations of onsite camera and site security packages to monitor locations for improper behaviors and activities as well as business efficiency. The release of the free Android-compatible Xproject Mobile seeks to sustain the video connection without losing access to key video viewing, capturing and sharing capabilities. The company sees itself as the maker of the "true open platform IP video management" domain (Xproject Mobile, 2012).

Company Background: Milestone was founded in 1998 in Denmark. A socially responsible corporation, it seeks to utilize authorized partnership channels to sell and maintain advanced but easy to utilize controlling software capable of integrating a variety of video equipment. It has subsequently moved beyond the development of business- or location-specific video equipment to applicable connectivity tools such as Xproject Mobile. The company provides little information on additional information, other than a listing of its chief administrative personnel.

Business Issues: Businesses of all types have a growing need to stay visually connected to their business sites. This can be for basic security reasons or to monitor everything from the effectiveness or efficiency of their production demands to the ways in which sustainable or other practices are used in their manufacturing steps. Milestone looked to address this issue by being one of the first companies in the visual platform sector to create a network of sales and technical experts who were capable of responding to the needs of affordability and adaptability by clients from a diversity of private and public business sectors. It created its Xproject Mobile to extent this success to the phone and tablet mobility markets (Xproject Mobile, 2012).

Benefits of Solving Problem: Solving this problem serves the same purposes as breaking the tethers of console-based computing on many fronts. As with video game or entertainment systems, Xproject's model overall was server connected. XProject Mobile enables independent viewing and interactivity with the underlying system without the user having to be tied to either the physical location of the servers and without notable transmission delays. Using open architectural approaches, their mobile component still allows it to be used with their broad compatibility, as created by their diverse and local sales and technical experts. The system Milestone model overall allows for develop large-scale project with significant numbers of cameras and video equipment or just a few. The flexibility of the entire process makes it affordable and open to adaptability as new technology innovations evolve. The company has generated a collection of manufacturing, engineering and solutions experts to ensure that it is seen as the key resource for these and related business and corporate responsibility processes. Adronid connectivity is the next natural extension of their approach.

Initial Approach: Milestone began by being open and flexible, relying on standardized and accepted systems and protocols. This enable it to begin reaching out to a broad range of business and public interest sectors so that it's platforms were adaptable to retail, business, municipal, government and other sectors. The company developed targeted sales and support packages dedicated to these concentrations, as can still be seen in its promotion of its own Xproject Corporate, Enterprise, Professional and Express packages, each of which can be used with Xproject Mobile.