Creative Techniques Evaluative Entrepreneurship Evaluation Essay

Excerpt from Essay :

On the other hand, a new business plan should not be so unrealistic as to fail to take note of existing market conditions and real economic pressures. The balance of personalities of team members, between the more practical and introverted, to the more feeling and extroverted individuals gave our team an excellent personality blend of boldness and caution. There was methodological weight behind the market research we conducted, yet there was also innovative thinking in terms of how the product was structured.

Another great strength of our team was the balance of people who enjoyed beginning new projects, and people who enjoyed bringing tasks to completion. One problem with creative idea-generating techniques such as laddering and SWOT is that so many ideas and potential innovations and obstacles can
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be generated that idea sessions spiral out of control and there is no grounding in reality and no sense of refining the mass of ideas into several core concepts. The disciplined use of these techniques by all team members was necessary and helpful, of course, but it was also critical that certain 'finisher'-type personalities on the unit existed to bring the project to a successful, ultimate conclusion and generated a useful business plan.

Bibliography

Allen, K.R. (2010). New venture creation (International Edition). 5th ed. South-Western

Cengage Learning.

Bolton, B. & J. Thompson. (2004). Entrepreneurs: Talent, temperament, technique. 2nd ed.

Oxford.

Henry, J., (2006). Creative Management, Sage. 3rd ed.

Proctor T. (2010). Creative problem-solving for managers: Developing skills for decision making and innovation, 3rd ed.

Stokes,…

Sources Used in Documents:

Bibliography

Allen, K.R. (2010). New venture creation (International Edition). 5th ed. South-Western

Cengage Learning.

Bolton, B. & J. Thompson. (2004). Entrepreneurs: Talent, temperament, technique. 2nd ed.

Oxford.

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