Advertising has a significant role in this age of consumerism. Effective advertisement is crucial for the success of the business in this increasingly competitive world. We are witnessing a new genre in advertising and advertisements have evolved from being simple explanation of products to detailed graphical representations that depict all the fine and varied features of the products in a visually appealing manner. Today we are looking at advertisement as an art in itself, which reveals the hidden details of the products in an attractive manner that catches the attention of the consumer. Advancements in Computer graphics technology has taken advertising to a new heights with three-dimensional projection of products. Let us analyze how companies use graphics in advertisement as an important marketing strategy.
Graphics in Explanation of product features
As we know the purpose of advertising is to increase the awareness of the products among the consumers and to achieve a fair share in the market. Advertising is effective and achieves its purpose only when it is successful in reaching out to the customers. Graphical advertisement is the most effective form of advertising, as we all know there is much truth in the old saying, "a picture says more than a thousand words." Effective use of graphics combined with short and crisp explanatory text gives a clear elucidation and leaves a lasting impression on the customer. A good graphical description coupled with a catching caption makes all the difference between a mediocre and a successful sales campaign.
Use of graphics also makes it is easier to highlight all different varieties and the special features of the product. In fact the single graphical add portrays all the details about the company. The caption "Covered from front to rear" is pretty good and steals the attention of the viewer at the same time gives us an idea of the nature of the products of the company (Automobile protective accessories). Looking at this particular add of 'Weston automotives' the potential customer is well informed of the different categories of automobile accessories that the company deals with. Using a single visual presentation the company has managed to detail three different varieties of products namely the front guards, cargo management accessories and the Sidesteps. Furthermore using the graphical representation has enabled the presentation of different models of cars fitted with these different categories of accessories. This effect could not have been achieved with a mere textual form of advertising.
One look at the graphical advertisement of Weston automobiles (website) the consumer is made aware of the different types of automobile accessories that the company produces. The various types of product like the 'Sports mans CPS" grill guard, Front bumber guard, rear bumper guard, safari light bar guard, etc. are all neatly explained by separate graphical details. The individual graphical product descriptions are complemented by explanatory text, which describes the visual depiction in a little detail and highlights the differences in the product features, leaving the consumer with all the information that is necessary for him to make a choice. Achieving this objective without the use of graphical representation is quite impossible. (With so many product varieties).
Furthermore the company conducts electronic business through its website. Only when the customer is apprised of all the minor details he will go along with the purchase of the product. Graphical representation of the products gives the customer a feeling of seeing the product (as he does in a shop) and gives him sufficient product information to make the purchase. Even today companies like Dell, Compaq realize a part of their sale from their online sales system wherein they provide a graphical picture of the computer along with product details. In future the trend is definitely towards ecommerce and we can be sure that graphical designing would be the major mode of advertising.
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