Culture a Multifaceted Concept, Navigating Cultural Boundaries

Culture a multifaceted concept, navigating cultural boundaries constructs borders a challenge managers. Globalisation brought significant challenges notions cultures monolithic easily conceptualised. For managers, understanding motivations, values, behaviours employees globe a complex undertaking.

Globalization has generated much controversy in business environments as managers started to experience more and more problems as a result of foreign influences affecting their companies. Organizational culture is an important concept when considering this situation and this is reflected by the fact that an increasing number of managers have decided to restructure their strategies in order to be able to accomplish their goals with little to no impediments. "Globalization would require from large business firms highly skilled managers to cope with the challenges and responsibilities of the so-called global market." (Guedes & Faria, p. 21) Managers in the present practically need to consider a much wider range of factors as they focus on devising innovative strategies. Market and customer base have changed in many cases, some companies have an international range of employees, and competition is no longer local. Even with this, globalization has also brought numerous opportunities, thus meaning that managers have to constantly rethink their strategies in an environment that never stays the same.

Globalization as an influential factor through technology

When considering the future of their business, their thinking, and the decisions they take, managers have to concentrate on globalization and on how it might affect all of these factors. One of the most intriguing concepts brought on by globalization relates to advanced technology and to how it enabled businessmen to communicate much more rapidly than they did before and to thus interact with individuals from across the world as they try to get the best deals possible. Technology provides new ways to handle information and managers are thus provided with the chance to acknowledge that they need to restructure their strategies in order to be able to keep up with the rest of the social order.

The age of adaptability

Globalization influences managers to look beyond traditional focus and try and address particular problems from a different perspective. Managers virtually need to become an active part in a constantly changing ecosystem. This respective ecosystem is never stable and this means that managers have to go through great efforts in order to be able to adapt.

Many managers in the present become interpreters in order to be able to asses events effectively and to come up with the best solutions that they possibly can. Managers have to cooperate with private and public organizations from around the world in order to learn more about actions that would reflect positively on themselves and on their companies.

The 'blessing' of globalization and Adobe's reaction to the process

While some see globalization as an opportunity to expand their influence in their field of work, others believe that it is a threat and that they need to employ defensive mechanisms so as for their companies to be able to resist threats or even to combat them. Managers are constantly required to get actively engaged in reorganizing things in order to experience success. As a consequence, they are responsible for taking control of critical situations induced by the globalization process.

Adobe stands as a perfect example concerning a company that acknowledged that globalization affects it and that it is important for it to change many of its strategies in order to deal with a more diverse group of employees. The fact that its customers come from all parts of the world also contributes to making the managers at Adobe want to employ a more general approach at promoting the company's products (Hitt, Ireland, & Hoskisson, p. 9).