Data mining concepts and applications

¶ … Computer Science

The overall theme or focus:

The media industry is an industry that is resistant to the validity of data mining and the kind of insight data mining in this field could yield.

There are two primary pieces of software with respect to film and television editing. They are Avid and Final Cut Pro, while there are more programs available. The latest version of Final Cut Pro, FCPX, takes more a data mining perspective and approach to nonlinear editing. There were significant changes with respect to aesthetics, interface, and organization. There was a bit of a well documented uproar by various editors and other industry professionals with respect to these changes. There is a great resistance to the use of FCPX because of the data mining approach relative to other upgrades. This is just one example of media's resistance to data mining.

The media industry is still a bit behind with respect to formal education. While film schools exists and are valued, the film industry does not support formal education. Innovations in education continue to come forward during the 21st century. New relevant fields such as predictive analytics, data mining, media psychology and consumer psychology are still new and not widely accepted though their utility in study and application seems transparent. Audience studies, the study of ratings, and consumer behavior are relatively new in the media industry and are not widely practiced or exercised.

Data mining has the potential to revolutionize the film and media industry in perhaps bigger ways than data mining has affected other fields. This is because media has become such a necessary part of daily functioning and global understanding. This is also because media and films are global, so whatever impact data mining would have upon them would be felt and perceived globally.

Topics to explore:

Data mining the media industries of the most powerful countries in the world.

Data mining the media industries of emerging superpowers.

Discover any patterns or trends in the data mining of the most successful films or media endeavors of the 21st century.

Data mine production companies in powerful nations with respect to content, budget, marketing, and distribution.

Discover connections between media, perceived national power, and media content of leading countries around the world.

Specific Data Mining / KDD topic areas to explore within the theme:

There are articles about the emerging uses of data mining in the field of media.

There are articles about the utility of data mining with respect to film and social media.

There is a documentary with high production value about how data mining is used for consumer behavior as a means to surveillance, some of which is legal. The film is Big Brother, Big Business: The Data-Mining and Surveillance Industries.

Ideas for showing visualizations and their effectiveness:

Emerging superpowers such as India and China would have interesting relevant visualizations, as they both have one of the largest film industries and largest populations in the world.

There is potential for great visualizations to demonstrate the power and influence of a country such as the United States with respect to Hollywood and its global influence or legacy.