Write down the letter of the more important option in the cell, and score the difference in importance from 0 (no difference) to 3 (major difference).
5. Finally, consolidate and sum the results by adding up the total of all the values for each of the options; and then convert these values into a percentage of the total score.
As a simple example, a business is looking at several ways to expand its market share. In doing so, it comes with the following options as shown below:
1. Use electronic commerce for serving customers
Expand business in home markets
3. Improve customer satisfaction
4. Improve the quality of service
Firstly the manager draws up the Paired Comparison Analysis table in Figure 1:
Figure 1: Example Paired Comparison Analysis Table (not filled in):
Use electronic commerce (a)
Expand into home markets (B)
Improve customer
Satisfaction
Improve the quality of service
D)
Now manager compare options, writes down the letter of the most important option, and scores their difference in importance. An example of it is shown in figure 2:
Figure 2: Example Paired Comparison Analysis Table (filled in):
Use electronic commerce (a)
Expand into home markets (B)
Improve...
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