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The project risked miserable failure on account of targeting an unproven market.
The decision on third party content was made in part to simplify the business model. However, NTT was then reliant on having willing third party suppliers that were able to deliver the content that would attract their audience. It was unknown at the time whether they could -- the result could have been failure.
There is always a risk in using inferior technology standards. The target market could turn its back on inferior technology. Worse, a competitor could find a way to achieve the same performance as NTT, but with superior technology. Content providers could have been less hesitant that anticipated with regard to implementing WAP, opening the door for a competitor to crush NTT.
There were two major risks with respect to the hardware. The first is that that manufacturers refused to meet NTT's specs. The result would have been products that NTT did not envision. Alternately, manufacturers may not have been able to deliver on NTT's specs. This could have delayed the project or forced NTT to accept inferior products. Remember that that size and pricing of the i-mode were built into those specs, and...
De-emphasizing the i-mode brand could have opened the door for competitors to deliver the same service offering, but build a higher degree of brand recognition and loyalty. NTT took a major risk in focusing its advertising efforts around the content -- it only had some control over content quality and consumers could easily have become disappointed.
The pricing strategy was perhaps the most risky. There were two major risks with the i-mode pricing. The first is that the price point conveyed an image of an inferior product. With technology, high prices can sometimes connote prestige and quality while low prices indicate products that are cheap and disposable. Giving off this image was risky for NTT, as it is not generally favorable. Another major risk to the pricing strategy is that NTT may not do enough volume to generate enough revenue to cover fixed costs. Additionally, by barely pricing above the cost of goods sold, NTT ran the risk of increasing COGS, which would have compromised the contribution margin or forced it to abandon its low-price strategy.
Decision Making, Impulse Control, And Cognitive Development Cognitive development entails the development in children with respect to processing of information, conceptual resources, skills in perception, learning the language and development of the brain. Piaget and Vygotsky advance theories explain cognitive development in children. These theories are similar in some aspects, yet they still differ about issues (Nakagaki, 2011). Piaget gives four stages to explain cognitive development whereby he advances that each
A perfect example is Danica Patrick who has broken and established numerous records in the sport of auto racing -- a heavily male-dominated sport (Bernstein 2013). Her preconceived sex role did not stop her from succeeding greatly in this sport. The male perspective of racing has been redefined, as more and more women are now entering and succeeding in this sport. The roles that boys and girls think that
Youth Sports Archery Youth Sport Program Additions: Archery and Fencing Based on the research findings investigated below, it is expected that I will ultimately recommend for the addition of archery and fencing to the existing youth sports program in question. The research presented hereafter will illustrate that due diligence has been paid to the question of virtues of the respective sports in the context of said program. Archery: Could the sport of archery be
Youth Justice Problem Identification and Policy-Making Problem Identification: The issue of members of the youth community in the criminal justice system is one which has given populations great concern. Juvenile crime and delinquency creates an economic and sociological disparity which has far-reaching negative consequences in the society. Statistics show that individuals who become involved in criminal activity in the beginning years of their life will be more likely to develop as career
Decisions by School Superintendents Improper Attitude and Unprofessional Conduct of Teachers To educate a person in mind and not in morals is to educate a menace to society - President Theodore Roosevelt. That teaching is at one and the same time an intellectual as well as a moral endeavor, is an idea that is well entrenched in the minds of men since centuries past. The sayings of great teachers of ancient times bear
Youth Gangs: The Role of the Family in the Formation and Prevention of Youth Gangs The issue of youth gangs is one of the most serious concerns facing administrators in the UK today. Numerous factors have been identified as increasing the risk of one getting lured into gang activity. The most prominent of these factors include poverty and deprivation, poor performance in school, drug and substance abuse, and crime-prone surroundings. While