Demographic Shifts Instructions Assuming Demographic Hispanics Accurate,

¶ … Demographic Shifts Instructions Assuming demographic Hispanics accurate, comment shift segmentation grocery fast food industries. For, a grocery store visit frequently 15% space dedicated Hispanics changed light

Hispanic population has been rising steadily over the last couple of years. According to demographics Hispanics will become the largest ethnic group in the coming years. With these changes, the fast food industry will have to start catering for their preferred tastes. The same will also apply in the grocery section. What this indicates is that fast food restaurants and groceries have to increase their Hispanic foods and groceries. Failure to do this would result in lost market segments and revenues. Hispanics have a different lifestyle when compared to the average American. With an increase in their numbers, a grocery store would be forced to either shut down or increase the space dedicated to Hispanics. Hispanics prefer specific foods or groceries, which are characteristics of their native country.

A store that has 15% of its space dedicated to Hispanics, would have to increase this space to about 35% in order to cater for the increasing Hispanic population. This would be in line with the demographic research conducted, which shows that the Hispanic population is on the increase. Market analysis would provide insights that allow any marketer to identify key trends based on population demographics. Hispanics are very family oriented and like having family gatherings. During these gatherings, they serve only Mexican meals. Hispanics hold their traditions dear, which make them stick to their native meals and foods. A fast food restaurant would do very well if it could increase its Mexican meals on the menus. This would increase the number of customers while targeting the Hispanic communities.

With the continuous increase in the Hispanic population, market segmentation demands that space dedicated to Hispanics should also be increased. Fast food restaurants would benefit the most as with more Mexican meals on their menus there will be an increase in sales. This is mainly because Hispanics who have migrated to the United States find themselves too busy with work. This results in lack of time to cater for family or even cook. A fast food restaurant that serves Hispanic meals would benefit out of this situation as the majority of them would settle for these meals.

Research has indicated that Hispanics love to shop, and they shop often. Hispanics tend to spend a large portion of their disposable income on clothing and groceries Kim Piston, 2013.

This is higher than the general market consumer. With this market analysis, it is clear that a grocery store should increase its space for Hispanic products. This will ensure that the grocery is able to tap into their disposable income. With their love for shopping having more space with Hispanic products would also encourage them to buy more, which would increase the stores revenues. Their love for shopping and willingness to spend their disposable income has made the Hispanics a formidable group in the retail sector. Major companies have recognized this fact, and they now have marketing strategies that are geared towards the Hispanic community. According to market analysis that was conducted by IBISWorld in 2011, it was estimated that Hispanic buying power was at 9.5% or $1.1 trillion Brian Bueno, 2011.

IBISWorld forecasts that this will grow to about 48% by 2015.

Market research has indicated that Hispanic shoppers make more frequent visits to grocery stores than the general population, and they also spend more on food per month Ann Meyer, 2012.

The reason behind these increased visits is that Hispanics have large families and they also bring their children when shopping. The children will thus grow up with the same tendency as the parents towards grocery shopping. Hispanics also love their Mexican foods and these results in increased demand for Mexican ingredients.

Hispanic men have been neglected by marketers, but demographics indicate that they are equally vital. According to research conducted by Mintel, 42% of Hispanic men are the key decision makers in regards to the purchases of their households PR Newswire, Feb, 2013.

A grocery store that pays attention to this trend changes would set the grocery store apart from its competitors. Hispanic men are also more loyal and prefer to shop at the same store frequently. A grocery store that caters for their interests would benefit as it would have loyal customers from the Hispanic men. Hispanic men prefer to shop for food items at the traditional grocery store instead of convenience stores. Grocery stores are justified in increasing their Hispanic space to ensure that they cater for the preferences of the Hispanic men. These men do their shopping with their families in mind, which means they will prefer Mexican ingredients.