SWOT analysis for starting a dental practice in San Diego and Cumberland

San Diego SWOT for Dentists

Strengths

• Very big job market

• Tons of potential customers

• Amount of people on \"top dentist\" lists in area is literally in the hundreds

Weaknesses

• Hard to stand out from the other dentists vying for customers

• Cost of office space is very high

• Can be hard to get a footing without a pre-existing client base

• English is not the first language (if it\'s a language at all) for many people in the area

Opportunities

• No clear and dominant dentists

• Voluminous amount of chances to make a good first impression

• Word of mouth could pay huge dividends and preclude the need to advertise

• Will need a stockpile of cash to support practice until it is self-sustaining

Threats

• Starting practice in a viable way

• Breaking even terms of rent and other overhead

• Not having bilingual (or more) personnel will exclude many customers

San Diego SWOT for Dentists

Strengths

• Smaller metro area, but not too small

• City is very well established

• Market/metro of about 100,000 people (20,000 in Cumberland itself

• Much lower cost of living and cost of office rental space than bigger cities -- but yet still pretty close to such cities

Weaknesses

• Sort of in the middle of nowhere -- nestled in the outskirts of Maryland somewhat equidistant from Baltimore/Washingon DC and Pittsburg