Finish Line's vision statement and athlete endorsement strategy

Vision Statement

Finish Line Shoes is a company that is one amongst many competitors among the shoe sale and athletic wear landscape. This vision statement will define and portray how Finish Line sees itself and how Finish Line desires customers and analysts to see them. What shall be defined in this vision statement includes what the business will look like over the next three to five years, the new and emergent strategies that will be employed and the products and services that Finish Line will use and offer to achieve and maintain success. While there is a lot of competition out there, and that competition is two-fold, Finish Line will reign supreme and stand out amongst the other shoe and athletic wear retailers.

Short-Term Strategy

One monumental and major part of Finish Line's long-term strategy is that they will gravitate to the big names in sports so as to ensure that name recognition is there and that Finish Line stocks the shows that are in high-demand. This would currently include names like Tom Brady of the New England Patriots in the NFL, LeBron James of the Cleveland Cavaliers in the NBA and Kevin Durant of the Oklahoma City Thunder, also in the NBA. Even some former stars are still shining brightly with Michael Jordan and his eponymous shoes and other apparel being very in-demand and/or even collectible in nature. In addition, Finish Line is heavy on team names and logos as well as apparel brands that are coveted. The current product pictures on the main Finish Line website focuses on a combination of the three as the current products shown are the 2015 Super Bowl teams, LeBron's latest shoe, North Face and Adidas. There is also a link that shows upcoming releases (Finish Line, 2015).

Products & Services Offered

There are a ton of existing and coming products that Finish Line can take advantage of or is already taking advantage of. Indeed, in a world where people can play as their favorite superstars in video games as well as wearing their colors and designs, Finish Line can turn into a service that is a true double-threat in that products that are in most demand are in the store but people can order more obscure and regional items online. For example, LeBron jerseys and gear are probably not all that popular in Miami right now given LeBron's departure. However, there are certainly LeBron fans still there and they should not be abandoned. In short, Finish Line should be a servicer to all people and a smart blend of physical stores and online offerings as well as an adept use of social media will position Finish Line very well for years to come.