IMC in Modern Business

Integrated Marketing Communications

The way people are viewing, comparing and even purchasing insurance is changing. More and more customers are using the internet to compare and buy insurance. Westfield Insurance and its agents and agencies need to understand this trend this can open up a whole new group of potential customers especially the young generation.

For this purpose, Westfield and its agencies need to adapt their marketing and communication channels to target this new market. For this purpose integrated marketing communication is necessary to build and establish the company brand on the internet. Since the potential customer uses the internet extensively, it is best suited for the company to create IMC in such a manner that they have presence on the internet. In this way the company and the agents would be able to tap in new customers and use the internet -- especially the social media for marketing purposes effectively.