Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
Amazon's Strategy In India
Amazon has one of the most successful strategies that has developed in the last couple generations of contemporary business models. Their use of a "customer-centric" perspective, new distribution channels, and technology as core competencies have fueled an impressive growth rate in many new niches. Yet, despite many successful strategies initiatives that Amazon has developed thus far, the international sphere as a channel of expansion has produced mixed results. The case presents an overview of Amazon's efforts to enter the Indian market and the factors that are within the country and the culture that the company will have to navigate in order to overcome many challenges related to these circumstances.
For example, organized retail only represents a small portion of India's total retail market and therefore, for Amazon's strategy to work, the company will have to develop this market segment while simultaneously positioning itself at the center of this niche. Furthermore, Indian law essentially requires that Amazon forms a strategic partnership to face these issues due to the fact that they are not allowed to own any more than fifty-one percent of any company in the country. Therefore, Amazon will not have the same level of autonomy and independence that it has had...
In the U.S., it can be easy to take our infrastructure for granted. However, in India there are many challenges in delivering packages, especially in rural areas. For example, instead of being able to find a street address, delivery people will often have to go by general landmarks or other identifiers that can make tracking people down terribly difficult. Since Amazon is basically wholly dependent upon its logistical network, this key issue is of paramount importance. Furthermore, the infrastructure that is available is comparatively expensive relative to other places.
"Up to 90 per cent of goods ordered online in India are moved by air, which pushes up delivery costs by around half, according to several online retailers and logistics companies. Road and rail transport networks remain woefully underdeveloped and entangled in graft and bureaucracy (Reuters, 2014)."
Amazon's first step was to identify the logistical challenges with their construction of the fulfillment center outside Mumbai.
China, by contrast, has a…
Works Cited
D'Onfro, J. (2015, February 4). The biggest mystery about Amazon's business right now. Retrieved from Business Insider: http://www.businessinsider.com/amazon-international-growth-2015-2
Reuters. (2014, June 10). Crumbling infrastructure? E-tailers like Flipkart, Amazon & eBay are widening logistics networks in India . Retrieved from The Economic Times: http://economictimes.indiatimes.com/industry/services/retail/crumbling-infrastructure-e-tailers-like-flipkart-amazon-ebay-are-widening-logistics-networks-in-india/articleshow/36320147.cms
Com. In case of several companies, enhancing customer relationships is among the most capable features of e-commerce. However, whereas the Internet has presented the consent of a novel method to draw and communicate with the customer, hardly few enterprises have discovered a method to efficiently manage interactions with their customers on the Internet. (David, 2000) The real skill is involved in making the device suitable to accomplishment of the business strategy
market entry strategy of cosmetics producer SkinCeuticals on the Chinese market. SkinCeuticals is presented in the Company Presentation section. The SWOT Analysis section analyzes numerous strengths, weaknesses, threats, and opportunities associated with the company's situation. The China Analysis section presents some of the most important factors that influence the business environment in this country. There is also a section on Costs, Benefits, and Risks. The strategy of SkinCeuticals is
Market Entry to Ivory Coast Company Profile and Background Market Analysis- Ivory Coast Risk Analysis Social and Cultural Analysis Economic Analysis Political and Legal Analysis Market Entry Strategies Marketing Mix Product Promotion Price Place and Distribution Branding Market Entry to Ivory Coast Company Profile and Background Barilla Group is an Italian food company whose headquarters are located in the city of Parma. The company also has its operations in various nations in Europe. Barilla was established in the year 1877, initially as a bakery shop and
GM's Chevy Volt and its all-electric design, as well as diesel-electric and conventional gas-electric hybrids could and must replace the image of the 'old' GM in the public's imagination. The company has shed the Hummer stigma, now it must create a new image for itself in the future, not just domestically, but internationally. Works Cited Gas-free cars future priority. (2009, April 20). China Daily. Retrieved August 6, 2009 http://en.ce.cn/Industries/Auto/200904/20/t20090420_18857964.shtml General Motors. (2009). Company
Growth Strategy Market Entry Strategy There are a number of different options for the market entry strategy. These include licensing, joint venture and direct investment. For Target there are a number of considerations to make. First, the company just utilized the direct investment strategy in Canada, buying the real estate assets of a large chain of discount stores that went under. This move gave Target a large real estate footprint with
International Acquisition EU or not EU? On the question of whether to expand into the European Union or not, there are a few different considerations for an American firm. While the EU has a fairly complex regulatory environment that could prove challenging, the decision as to where to expand internationally still has to be more of a market-based decision. That means looking at an ROI or net present value type of calculation,