Digital Marketing on the Internet

¶ … Digital Marketing on the Internet

Although the work required at a nail salon may seem very 'hands on' (no pun intended) my job utilizes the information and resources available in the virtual as well as the real world. For example, when I design and print flyers and posters for the salon, I use the web's network navigation capacities to research new articles about consumer behavior. I study online trade publications and the websites of product vendors around the beauty world to see what consumers are looking for in the industry, according to projected web advertising metrics and models of future demand.

A also do online market research about new technologies, prices of supplies, and prices of the treatments we offer in regards to our competitors every week. This may involve consulting online auctions, B2B auctions and websites of other local salons. I also use email to negotiate with suppliers get the best price and will contact vendors about new products they may be offering in the future if I see a product I think will become a hot, must-use item.

A post ads on websites and email coupons and referrals special price to frequent and new customers as part of our E-Tailing model. Web promotions as well as direct emails are a critical part of our marketing, and I am careful to select reputable websites with designs likely to attract our target demographic of consumer and which generate a high number of online 'hits' due to the site's choice of content.