In the future, I hope to directly integrate our services with the salon's own website. Revenue can be generated by advertising the products of local suppliers, and linking to these sites on our own website. This website will create a sense of personalized attention, even off-site, as users can give feedback to the salon through the site, and feel a sense of community with the salon and other customers. In future, I intend to use web to enable consumers to look...
I also hope to generate emails and notifications specifically based upon the customer's past services at the salon. This will also be part of the personalized nature of the website.
A final, critical component of the site will involve consumers being able to book appointments online, given that ease of use and time-saving are critical concerns of the salon's target demographic.
Marketing Internet TV -- Present and Future The future of how will people watch television is far from clear. The rapid advancements in technology have provided an increased number of options for different kinds of program viewing. Customers now have the ability to view only the programs they want without having commercial interruptions. Although this can be effectively accomplished now with devices such as the digital video recorders (DRV), when internet derived
Positioning Strategy Kadri is positioned as a low to medium priced pharmacy, with complex services. The pharmacy addresses all age groups. In addition to this market segmentation includes seniors with special needs, individuals that are interested in quitting smoking, non-native English speakers, and others. Internet Value Proposition The digital marketing strategy that Kadri intends to develop is focused around the pharmacy's website (Doligalski, 2010). Through this website, Kadri wants to improve relationships with
Luxury brands Digital marketing and sales for What does the word "luxury" exactly mean? Majority of the people can identify a luxury product however, when it comes to describing the characteristics or qualities that give the product that luxurious feel it becomes hard for us to pin point them. The main reason behind this is the fact that every individual has his/her own perception of luxury; some might go for
Digital Marketing StrategiesIt would be prudent for me to shift a larger portion of my marketing division promotional budget to digital marketing. However, when marketers engage in digital marketing strategies, the outcome becomes excellent. Digital marketing is a marketing initiative leveraging the internet and online media through computers. With marketing simulation, it is easy to incorporate appropriate strategies virtually and, through that, be able to save on expenses and reduce
Relationship marketing Digital marketing >development RM theory >customer relationship management theory >Nature digital marketing >E-business/E- commerce > RM a result direct marketing 1) markerting Relationship Marketing and Digital Marketing Development of Relationship Marketing Theory Relationship marketing is a form of marketing that focuses on customer retention and satisfaction, in comparison with other forms of marketing that focus on sales. This type of marketing is characterized by increased interest in the value that customer
Introduction In the research article “Effect of Digital Marketing on Competitiveness of Automobile Companies in Kenya” by Eva Nkatha Kigunda, the objective was to assess how digital marketing strategies affected the competitiveness of automobile companies in Kenya. The digital marketing strategies included in the study are search engine marketing (SEM), email marketing, social media marketing (SMM), and online advertising. The study population was staff working in the marketing departments of major