"
Respondent 8: Nutrisystem
"My high school reunion was coming up and I needed to lose 15 lbs. (well, more like 20 lbs). I was really inspired by some of the stories, too, I admit."
Respondent 9: Bona Mop
"I had just purchased hardwood floors -- this promised an easy way to clean them, without ruining the finish."
Respondent 10: Doggie steps
"My dog is getting old. I heard later the stairs were available at Pet Smart, but I hadn't seen them there. I suppose I could have made some myself, but this seemed easier and more aesthetic. I feel bad seeing my dog strain to try to get up on the couch -- this enables her to be more like her old self."
Analysis:
All of these responses share common themes. The first is desperation: desperation about getting...
Often this desperate need is unpleasant, like getting the house spotless for company or bathing a dog. The nature of direct marketing creates a sense that the advertiser understands the customer. He or she is appealing directly to the consumer and his or her unique situation, in a customized fashion. The product will make the customer's life easier, if only the customer just calls now. Buying over the phone is also easier than going to a store, and while going to a store may be fun for some purchases, like a new pair of shoes, going to a pet store or a grocery store to buy equipment and cleaning supplies is more of a chore. Calling into a TV infomercial hotline seems easier than going to the store, especially at the hour when most infomercials are aired.
Direct Selling A lot of companies are resorting to marketing one-to-one or concentrating on a narrow niche. For this reason, the respective corporations find it preferable to make use of direct communication with their clients who are typically a small targeted group that are considered after much thought. Direct communication helps the companies in obtaining a quick feedback from the clients that quickens the pace of their decision making. Over the
"Building a successful buzz campaign hinges on finding the right carriers for the message: influencers who are obsessed with staying one step ahead of their peers." (Khermouch & Green, 2001) Conclusion In conclusion, this phase of the marketing experience revolved around the perceived impact of various internal influences on consumers as they would be convinced to purchase Gateway Plasma Screen Televisions. The report looked at various aspects and marketing approaches such
Comprehension Standard marketing follow-up processes will be used to determine whether each target market understood the specific content and context of the marketing communications initiatives directed to them. Surveys will address the extent to which the intended messages managed to communicate the intended messages effectively and whether those audiences made purchasing decisions based on the clarity and effectiveness of those messages. Involvement Standard marketing follow-up processes will be used to determine how well
Partial cost recovery. This is an objective that might have interest for an organization that has other revenue sources. Maximize quantity. The objective seeks to maximize the quantity of products/services sold or the number of customers in order to reduce costs in the long-term as predicted by the learning curve, also known as the experience curve. Quality leadership. Use price as a tool to designate high quality and position the product as
Marketing Plan Introduction of the Business In 1995, Mr. David Walsh acquired the Moorilla Estate in Hobart. By 2005, the business had incorporated iconic brands such as "The Source Restaurant" and "Moo Brew" as part the suite of offerings. By 2012, the range of product offerings will have expanded further to include the exclusive "Pavilion Apartments," greater wine making capacity, the avant-garde MONA FOMA festival, and the flagship MONA private art museum. As
There is also the potential to expand the product line beyond the initial Tablet PC to support more advanced and customized configurations through the build-to-order strategy. There is also a very significant upside potential with accessories as well, which could become very high margin in the future. Finally there are significant threats from Apple and others who also are seeking to create a dominant market position for themselves in