Dish Networks

Dish Networks EchoStar Communications Corporation (NASDAQ: Dish, DISHP), and OpenTV (NASDAQ and AEX: OPTV), unveiled at the 2001 International Consumer Electronics Show the much-anticipated Dish Network ™ Pro-series of satellite TV receivers. These set-top boxes featured an interactive television platform powered by OpenTV that provided the environment for delivery of a scalable collection of interactive services which may include on-demand access to news, weather, sports, TV commerce, games and much more - all through a few clicks of the remote control.

Both Dish Network Pro 301 and Dish Network Pro 501 satellite TV receivers are powered by OpenTV. The Dish Network Pro 301 is a powerful, space-saving model while the Dish Network Pro 501 featured built-in digital video recording and other personal TV services (MusicDish e-journal, 2004). This announcement in 2001 created rich and engaging interactive TV opportunities for Dish Network customers. OpenTV already created and delivered an interactive weather application for Dish Network and developed other applications designed to attract and retain viewership as well as generate revenue opportunities (MusicDish e-journal, 2004).

In 2001, this was a significant milestone for two leading television companies and a leap forward for American viewers who were now able to experience television in a more entertaining, informative and meaningful way as a greater variety of interactive products and services became available through this new series of receivers (ISP Management, 2004). Dish Networks EchoStar's Dish Network was a leading direct broadcast satellite provider with more than five million subscribers nationwide, and OpenTV's interactive technology made interactive TV (iTV) possible for more than thirty million people across the globe.

OpenTV was the technology behind the world's largest iTV service in Europe where more than four million regular U.K. customers are banking, shopping, playing games, e-mailing, and interacting with programming on their televisions (ISP Management, 2004). About the Dish Network Dish Network is a trademark of EchoStar Communications Corporation. Dish Network is EchoStar's state-of-the-art direct broadcast satellite TV system that is capable of offering over 500 channels of digital video and CD-quality audio programming, as well as advanced satellite TV receiver hardware and installation.

Dish Network was ranked number one in overall customer satisfaction among cable / satellite TV subscribers by J.D. Power and Associates in 1999 and 2000 (Dish Network, 2004). EchoStar is included in the Nasdaq-100 Index (NDX). The Dish Network satellite TV continues to be ranked number one for customer satisfaction, according to J.D. Power and Associates. Preferred dealers will install a satellite dish and up to four dish network receivers for free. The Dish Network offers state of the art innovation that opens up a whole new world of entertainment.

You can enjoy standard definition and high definition satellite TV programming (Dish Network, 2004). Dish Networks The Dish Network allows the finest picture and sound available today. You receive a pure digital signal, which is completely distortion-free and looks incredible on any television. The quality of dish network satellite TV signal is so high, it is equivalent to a DVD.

You have the option to upgrade to a Personal Video Recorder (PVR) at minimal cost, giving you the ability to record and control TV programming in a way you never could before (Dish Network, 2004). Programming at the Dish Network offers up to 500 channels that should be sufficient to cover all your interests, whether it be news, sport, movies or family entertainment. Six foreign language packages are available along with high speed Internet access.

Twenty-six local TV packages are also available in most areas, providing satellite TV consumers an alternative to local cable service (Dish Network, 2004). About OpenTV One of the world's leading interactive television companies, OpenTV provides a comprehensive suite of technology, content, games, tools, applications, and professional services that enables cable and satellite network operators to provide interactive television services in over seventy countries. OpenTV has its Corporate Offices in San Francisco, California and regional offices in the United States, Europe and Asia / Pacific (ISP Management, 2004).

The Current State of the Dish Network Free Dish Network satellite TV (satellite dishes and receivers) has recently enjoyed much success due to intelligent marketing and exceptional customer service. In fact, again in 2000, the Dish Networks Dish Network ranked number one in customer satisfaction among satellite / cable subscribers by JD Power & Associates (MusicDish e-journal, 2004). Between February and December of 2002, the Dish Network gained approximately one million unique customers, bringing its total subscriber base to around eight million.

The success of free Dish Network satellite TV is also due to intelligent corporate strategy - in February of 2003, the Dish Network announced a strategic partnership with Earthlink (MusicDish e-journal, 2004). Both companies stressed that the new bundled packages would result in major customer savings. Of course, the Dish Network owes many thanks to its many successful retailers, who have worked hard to promote the "free Dish Network satellite TV" theme of the company's retail strategy.

Online retailers have done an exceptional job of gaining top listings in search engines both through traditional SEO (search engine optimization) techniques and through pay-per-click advertising (Dish Network, 2004). Technological Change One of the world's leading interactive television companies, recently announced that its interactive games channel, PlayJam, has launched on EchoStar's Dish Network and is available to over seven million OpenTV enabled Dish Network subscribers (Dish Network, 2004).

With the completion of this launch, PlayJam, one of the world's most popular interactive television games channels, is now available to twenty million households worldwide and on over eight cable and satellite networks. Viewers access the PlayJam Channel, along with a wide range Dish Networks of interactive services, from the DISH Home portal. Dish Network subscribers can select from a channel menu of popular games and are able to play and preview the first level of each of the games (Dish Network, 2004). If.