Dollar Tree and Zara Case Studies
Dollar Tree
According to the case study, over 40% of Dollar Tree's inventory comes from imports entering into the U.S. from various countries like China. In fact, "import volume had grown from 5,000 FEUs (Forty-Foot Equivalent Unites) in 1998 to almost 20,000 FEUs in 2004, with China accounting for around 80% of all imports" (Wu, 2005). These imports are brought into the major ports of New York, Norfolk, Savannah, Los Angeles, Huston, and San Francisco. From there, freight is transferred via truck to the distribution centers further inland as well as to retail stores directly. The average distance from the distribution center to the store ranged from 144 miles from the New York port to 350 miles from the inland distribution center of Salt Lake City, Utah.
Many of the shipping containers are brought directly to distribution centers in New York,...
" Is the author clear in her objective? I would say she is absolutely certain of what she is talking about. Her intended audience is the average American who has recently been bombarded with threats of intrusion. The average American however is not living in constant fear, as government wants us to believe. Citizens are intelligent and aware enough to understand the limits of fear, the scope of government's authority and
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