The decision has a relatively low cost and low risk. It can easily be reversed if any problems arise. At its most successful, this strategy is unlikely to yield a very high level of profit, but it could provide a short-term profit boost at best.
DQ -- 3. Globalization has affected the fast food industry. Whereas early fast food growth was confined to domestic markets, today's fast food marketers operate in multiple countries and the largest ones are global in nature. The change came about as firms sought to achieve high levels of growth even when domestic markets became saturated. These companies began to grow slowly into Western markets, but have since targeted growth in developing nations. Fast food chains from developing nations are now beginning to target international growth of their own. Thus far, the industry has managed this shift successfully, and many firms have successfully built their international businesses. There remain some challenges, particularly with respect to competition...
I would use the Force Field Analysis at work to understand the dynamics of a change process. In the Army, there are constantly new problems that need to be solved. The Force Field Analysis I feel helps to provide insight into the nature of the problem. The restraining forces can be eliminated in order that the driving forces become the more powerful of the two groups. At times, it will also be worthwhile to understand when the restraining forces are virtually insurmountable. This will help with resource allocation as we will not be focused on problems that we cannot solve. A change initiative is particularly difficult in an organization such as mine with a strongly ingrained culture. Proper identification of the barriers to change is essential to ensuring that the change process succeeds.
