Milacron Inc. is a leading supplier of machines and tools for metal and plastic industries throughout the world. They are also renowned for their industrial fluid solutions and carry a niche market in this area. Milacron.com is a business to business ecommerce website which is primarily designed to be informative to industrial customers and includes all the technical details of their various plastic products, industrial fluids and tools used by metal working industries. The website is primarily a marketing tool that involves information collection (from customer) and customer followup. The website has different product categories with individual links that take you to product specific information. Potential buyers can request for additional product information by filling up the information request form.
Online catalogs are available for most of the products and along with the technical information pertaining to a product, detailed sales contacts are also provided so buyers can call up and discuss the sale details. Though the company offers thousands of products the website is designed with simplicity and the customer can search and traverse to any part with relative ease and identify the distributor information for the particular product. For example a buyer interested in the "Blowmolding machinery" can navigate through the link and locate the closest dealer and the contact information from the webpage. Some of the products however like the 'Master Unit Dye' injection molding systems can be directly ordered online from the links provided. In most of the WebPages there is a 'Contact Us' link which can be used to receive more information about a product. To place an order the customer can contact the local distributor using the detailed contact information provided in the webpage.
Ebay
Ebay is world's largest online auction, sales and Services Company with millions of products sold everyday. After a simple registration process members worldwide can buy or sell their goods through the website. Ebay offers selling, 'bidding and buying', promotional listings and other payment and transaction security services. The website allows bidding for a product or outright buying at the indicated price. Every seller has a seller's account and after a successful listing of a product, payment confirmation and shipment address are sent via email and the transaction is completed by shipment of the product. A separate 'My Email' page has a listing of all the products paid for or listed for sale which can be referenced by the customer anytime to confirm the status of the product. For transactions that exceed $500 eBay encourages the use of Escrow.com to guarantee payment and protect both buyers and sellers from fraudulent people. Under the escrow service payments for largescale transactions (above $500) are made to escrow.com which acts as a mediator and supervises the completion of a transaction. By recommending the Escrow service Ebay ensures the credibility of the online trading and protects the customers. Ebay also provides a customer feedback service system which can be referred by any buyer to test the quality of service provided by a seller before committing to the buying process.
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