Ebusiness, Ecommerce and Online Advertising

¶ … eBusiness, eCommerce and online advertising One of the aspects of the web that makes it so enticing for consumers to use is the web's interactive potential. People love to access favorite websites devoted to subjects ranging from their favorite television shows to product review sites like Makeup Alley. Of course it is exciting to tell your friends 'you have to try this,' but it is even more exciting to tell everyone who accesses the virtual world.

With this in mind, I hope to create a website with a feedback page at the nail salon where I work. This will help the business gain a better idea of what consumers are looking for at a salon, and enable the salon to tailor its services to their needs.

The feedback will be anonymous, and thus more honest, and the site may also provide an online message board to enable customers to communicate with one another about what types of beauty services and products they like, and thus generate a virtual community that will benefit the salon through its association with the board. Ease of use is yet another attractive feature offered by website technology, and having a website will enable customers to conveniently book appointments online at any time of the day.

This will ease the frustrations of customers while they are 'on hold' and reduce administrative costs as there will be less of a need for a receptionist for most of the day. Impulse buying on the web for services as well as products should also not be discounted! The web will allow customers to reach the salon 24/7 and to see what products we offer, and what must-have colors, styles, and treatments will be offered in the future.

At present, the salon already advertises on other websites and emails coupons and special offers to customers. An effective website will enable the salon to reach out to new consumers if it has a striking virtual design, and makes use of critical search terms to generate new 'hits.' While generating the initial plan for the site, I intend to conduct practical market research by talking.