Advanced e-commerce systems have included a series of decision engines or logic workflows that expedite the most common processes throughout their platforms and websites (Nabi, 2005). This significantly increases the accuracy and velocity of information sharing throughout any enterprise, yet it is critical for the online university as time is often at a premium. A critical part of the ability to expedite knowledge sharing across the entire enterprise is to create rules-based workflows that automate the distribution of intelligence in real-time (Nabi, 2005). Creating an Excellent User Experience Online Using e-Commerce

The front-end websites and interface are also a critical part of the overall e-commerce strategy. These front-end interfaces must be designed to ensure a very high level of adoption on the part of faculty, staff and students. The more attuned the design of these interfaces are to real-time collaboration and communication, the higher the overall level of performance attained based on the use of e-commerce systems (Shin-Ping, 2008). The usability aspects of any e-commerce system are one of the most critical success factors in ensuring each segment of customers or students find it useful and trust the features and applications included (Van Slyke, Belanger, Johnson, Hightower, 2010). The development of any e-commerce system must be predicated on a design that makes its use exceptionally easy and intuitive if those it is designed to serve find continual value within it.

For the online university to succeed in accomplishing its goal of making sure every student attains their educational objectives, the interfaces for the e-commerce site must also be customizable and tailorable to their specific needs. The ability of any e-commerce system to be driven off of personalized menus is also critically important for its success (Shin-Ping, 2008). From a strategic standpoint the truest measure of value for any e-commerce system is how pervasively it is trusted and adopted throughout a customer base (Beatty, Reay, Dick, Miller, 2011).

Conclusion

Creating a more effective approach to managing the university's e-commerce system from an organizational standpoint will deliver exceptional student experiences over the long-term. Setting the objective of making e-commerce the foundation of knowledge sharing in the university will accelerate this organization to its objectives much more efficiently than any other strategy.
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