Online fitness center expansion through e-commerce website platform

Ecommerce

Online health, well-being and fitness

Since every American seems to be more aware of the dangers involved in unhealthy lifestyle and lack of exercise, more people are now in search of the solutions to unhealthy living and trying to get into fitness centers to keep away the possibilities of having to suffer complications like diabetes and even heart attacks. Our organization which is basically a fitness center will hence try to venture further into online health and fitness. This will benefit the people who are far away from the established fitness center that we have and still need the knowledge, advice and experience of how to stay healthy. This has prompted the establishment of a website that will be interactive in nature. This will form the platform for the sale of the company's customized fitness routine to clients after knowing health details of the client. It will also be used to advice the clients on the type of diet that they should be on for them to remain fit. The website page will also be used to update the clients on the schedules of the rotary fitness clinics that the company will be conducting hence they can register hence will be instrumental in relationship management at an affordable cost. In terms of the supply chain management, the website will allow clients to place orders for the products they need as advised by the organization and hence act as a link for the company to get sales. The resource planning will also be objective and targeted since there will be allocation of resources to confirmed events or orders as shall have been confirmed on the website hence reduce wastage (Anne T, 2011). Generally the business process will be made faster through the website as the administration and the trainers can easily get the views of the clients, react to them, update the clients on latest happenings and also receive and confirm orders from clients.

Commissioning

The total cost of the project is estimated at $16,500 with majority of the funds expected to be used in the implementation stage of the project. This will ensure that the maximum number of people is aware of the new program of online consultation for those who cannot make it to the fitness center as and also earn maximum registration of clients for the rotational fitness clinics that will be conducted at different locations within the state. The market research will have $3,000 allocated to it, the recruitment exercise will get $2,000 allocated while the website designing will be give $2,500. The implementation will be give $7,000 while evaluation of the project will get $2,000. There will be activities that will be done in-house hence will not require a lot of financial input like the outlay of activities, project planning as well as commissioning. It is also worth noting that the Gantt chart is not rigid but can be adjusted as the conditions may require and that the recruitment will not stop in March but continue throughout the lifespan of the business, but the time that there will be rigorous recruitment will be in February and march.

Reference

Anne T, (2011). The Hugging Team: The Role of Technology in Business Networking

Practices. IT University of Copenhagen.