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Economics
The Partnership between Microsoft and Apple after Microsoft had faced tough anti-trust scrutiny is an example of monopolistic competition. Microsoft and Apple produce products that are not perfect substitutes of each other. In fact, the products are perceived to be different to all other brands products. Microsoft's products include Microsoft Office and the IE products. Apple on the other hand had MAC operating system (Kawamoto, Heskett & Ricciuti, 1997). Microsoft had to preserve competiveness in the industry to comply with antitrust laws and to ensure that there was no unfair competition in this industry as to limit consumers from making informed choices on what kind of products they should go for and at what prices. Microsoft wanted to develop and ship future versions of its MS Office, internet explorer, and development tools to Macintosh. In the event that Apple did not survive Microsoft would not have kept antitrust...
Otherwise Walmart and Target also sells similar products ad discounted prices but in different geographical location. In fact, the nearest discount retailer is Target that operates approximately 49 miles away in Eager. Bulls Eye basically enjoys market power in this market niche because it is the only retail store that sells clothing, shoes, and household items at discounted prices. Despite the fact that Bulls Eye is a monopoly in this neighbored it still suffers losses. This is not a peculiarity because monopolies also suffer losses. Being a monopoly in this niche, any proprietor would be tempted…
References List
Kawamoto, D., Heskett, B. & Ricciuti, M. (August 6, 1997). Microsoft to invest $150 million in Apple. CNETNews.
Slide Share Inc. (2013). Market Structure. Retrieved from http://www.slideshare.net/Leephen/market-structure-n3
There is a risk, however, that the company begins to lag the pace of technological change, and in such a situation would see reduced relevance in its industries. What the PEST analysis shows is that in general the external environmental forces have either a favorable or neutral impact on Apple's operations. Traditional sources of external risk (political/legal) are minimal and the other key risk source (technological change) has traditionally
His other primary strategy included driving down costs, to be more price competitive in the industry. In contrast, Spindler's strategy focused on reorienting the organization back to it's core markets - the kindergarten through high school market and the desktop publishing market. Spindler also worked to promote Apple as a technology leader, and made a commitment that Apple would never be competitively overpriced again. Amelio's strategy was to reorganize operational procedures and create
Strategic Direction of Apple in the Enterprise Apple (NASDAQ: AAPL) has emerged as one of the most profitable and prolific companies in the world, generating a market capitalization rate of $623B as of this writing in late August, 2012, delivering $148B in Revenues in their latest fiscal year and $40B in Net Income (Apple Investor Relations, 2012). One of Apple's greatest strengths is its ability to quickly translate innovative product concepts
Apple iPhone Company) In the achievement of competitive advantages, desired financial resources, and satisfaction of the consumers and employees, business entities need to focus on enhancing effectiveness and efficiency of their marketing strategy. This is because of the role and importance of marketing strategy in the achievement of market share while addressing the needs and preferences of the consumers. There are various marketing strategies adopted and implemented by unique organization
Apple's Current Position On Its Ethical And Social Responsibilities Corporations are increasingly seeking a vision in maintaining social responsibility alongside a vision in business. There are also demands for greater accountability and transparency in corporate actions of organized consumers, state representatives and grass movements (Garsten, 2003). Many corporations aim to engage in corporate citizenship and to be socially responsible by adhering to social accountability standards and voluntary codes of conduct. This
PESTLE analysis of Apple Inc. Apple Inc. is a technology company, which designs, produces and sells goods of the Computer, Music and Mobile-Phone Industries. It is differentiated by its brand-perception and identification. Over the last couple of years, Apple has become a cult-brand, thanking its life to iTunes, QuickTime and iMaclines. Apple Inc.'s short-term goals are currently increasing the sales of the just launched iPad (the most innovative web-browser in market).