¶ … Edward Tufte's Critique of PowerPoint
As an author, a statistician, and a professor at Yale University, Edward Tufte is well-known for his expertise in information design. He is also known for numerous books that enlighten readers about data presentation. In agreement with his point-of-view, PowerPoint has become ineffective and it does not meet the objectives its creators might have intended it to. According to Tufte (2003), PowerPoint tends to commercialize any message it attempts to pass across and it is a pushy approach, which asserts the speakers dominance over the audience. For instance, the use of ChartJunk only distracts the user from the real information. Tufte uses an example of a PowerPoint presentation that shows the prevalence of cancer. Instead of the presentation accurately conveying the numbers in a way that will enhance the reader's analytical skill, the data is displayed in multiple slides, making it lose its meaning with graphs that are not easily understood and inconclusive evidence that does not relate to the data used at all (Tufte, 2003).
In his essay, 'The Cognitive Style of Powerpoint: Pitching out Corrupts...
It is true that designs that come with the presentations overwhelm the contents within, and they also draw the attention of the audience to the wrong information. However, Barnes and Patterson point out that it does not seem fair to refer to setbacks on the part of the projectors and monitors as weaknesses of the program. Tufte claims that even in the latest versions of PowerPoint, the level of intellect has not been raised mainly because the monopoly product, having an 86% gross profit margin, does not have any incentive to change its approach (Barnes and Patterson, 2011). In support of his attack on bullet lists in 'The Cognitive Style of PowerPoint', I am often limited to only consider the items on a bulleted list when reading from a PowerPoint presentation, rather than thinking outside the box and seeking a broader perspective on the issue I am studying.
To be more successful in passing messages across, PowerPoint presentations should use headlines that are clear and easily understandable (Atkinson and Mayer, 2004). The authors claim that stories should be broken into smaller sections and irrelevant ideas and graphics should be…
Evil is PowerPoint? Business Author's contact information with further details of collegiate affiliation, etc. Edward Tufte is not fond of PowerPoint. To say he is not fond of PowerPoint is an understatement. Edward Tufte hates PowerPoint; he firms believes that it is evil. This paper serves as reflection of the PowerPoint and Tufte's attitudes about PowerPoint. I am conflicted in this matter. I both agree with his position and also disagree with
Tekno Sport Case PowerPoint Analysis The use of PowerPoint has significantly increased. Other software programs that provide skills like those provided by PowerPoint are also widely used. This is because the numerous benefits of such programs cannot be ignored. These types of programs allow users to deliver important presentations (Norman, 2004). By using PowerPoint, individuals can present important facts and data into a succinct presentation. Issues presented in PowerPoint are also easier