- Words: 2415
- Length: 7 Pages
- Topic: Business
- Paper #: 8977268
(Starbucks Corporation: Public Company 1982-). This model continues to sustain Starbucks growth today.
An additional strategy Starbucks employs is licensing. Currently, the company has more than 900 licensed store locations at places including airports, Barnes & Noble bookstores, and grocery and mass-market retail chains such as Target, Albertson's, and Safeway stores. The company also has licenses with United Airlines and Marriott to exclusively serve Starbucks coffees. The benefit of this