UniComm's emergency communications system for international expansion in Asia and Africa
✍️ How to write this paper — writing tools ▾
¶ … Emergency Communications System for Developing and Underdeveloped Countries in Times of Conflict and Natural Disasters
United Communications (UniComm) is looking to expand its business and operations internationally, launching its line of communication technology products and services beyond the United States and on to Asia, the Pacific Islands, and Africa. This proposal introduces the inclusion of UniComm's emergency communication system (ECS) service, which has demonstrated success domestically and is a potential flagship product and service that the company can offer in Asia and Africa. Should the management consider UniComm's ECS service as one of the flagship products and services of its international launch, this proposal also includes plans for marketing, training, and technical documentation for customers/users in the countries where these products and services will be launched.
Background: UniComm's ECS Service
UniComm has been known in the Pacific/West region as a mobile telephony provider for both home and business use. It has particularly enjoyed dominating a special niche in the market, that of social media entrepreneurs (individuals and companies alike). In the past 8 years, UniComm has grown and became known as the mobile communications provider for social media entrepreneurs, providing both the software and hardware needs of its customers and clientele. However, an existing product and service that has not been optimized in UniComm is its emergency communications system or ECS, which had been part of the company's package offerings. With UniComm's growth domestically, the ECS has not grown with the company but remained part of the company's portfolio up to this day.
Pilot Plan
UniComm, as part of its preparations for the international launch, will set-up special launchings in one country in Asia (Philippines) and Africa (Kenya) where the ECS can be tested in terms of its overall packaging. As the nature of the ECS service is more on the side of public service, UniComm will seek partners from the private sector with strong relationships with the government and non-government units operating within the chosen sites in each country. ECS will be tested in the Philippines as a natural disaster response communication system, especially after Super Typhoon Haiyan, the country continues to experience typhoons that still threatens areas hardest hit by Haiyan. In Kenya, ECS will be tested as a tool to communicate with and inform citizens about the peace and order and security conditions of their respective areas. The country has been known to suffer from post-election violence, and an ECS would be helpful in preventing this from happening again, particularly during election period.
Project Schedule
Activity
Duration
Dates
Evaluation of the Current ECS Product and Service Offering
3 months
Development of marketing and training collaterals and technical documentation
3 months (after ECS Evaluation)
Meet/scout for potential partners in special launch countries (Philippines and Kenya)
3 months (2 teams to cover one country each)
Official international launch
3 months
Media blitz
3 months (simultaneous with official launch)
Create your account
- Coyle, D. and M. Childs. (2005). “The role of mobiles in disasters and emergencies.”Enlightenment Economics. Accessed on April 24, 2014. Accessed at: http://www.enlightenmenteconomics.com/about-diane/assets/disasterreport.pdf ↗
- Habschle, A. (2011). “Novel uses of mobile phones, the Internet and Social Media.” Institute for Security Studies. Accessed on April 24, 2014. Accessed at: http://www.issafrica.org/iss-today/novel-uses-of-mobile-phones-the-internet-and-social-media ↗
- Robnagel, H. and O. Junker. (2010). “Evaluation of a mobile emergency management system—a simulation approach.” 7TH International ISCRAM Conference, Seattle, USA.
Always verify citation format against your institution’s current style guide requirements.