¶ … Emergency Communications System for Developing and Underdeveloped Countries in Times of Conflict and Natural Disasters
United Communications (UniComm) is looking to expand its business and operations internationally, launching its line of communication technology products and services beyond the United States and on to Asia, the Pacific Islands, and Africa. This proposal introduces the inclusion of UniComm's emergency communication system (ECS) service, which has demonstrated success domestically and is a potential flagship product and service that the company can offer in Asia and Africa. Should the management consider UniComm's ECS service as one of the flagship products and services of its international launch, this proposal also includes plans for marketing, training, and technical documentation for customers/users in the countries where these products and services will be launched.
Background: UniComm's ECS Service
UniComm has been known in the Pacific/West region as a mobile telephony provider for both home and business use. It has particularly enjoyed dominating a special niche in the market, that of social media entrepreneurs (individuals and companies alike). In the past 8 years, UniComm has grown and became known as the mobile communications provider for social media entrepreneurs, providing both the software and hardware needs of its customers and clientele. However, an existing product and service that has not been optimized in UniComm is its emergency communications system or ECS, which had been part of the company's package offerings. With UniComm's growth domestically, the ECS has not grown with the company but remained part of the company's portfolio up to this day.
Proposed Solution
The ECS has a potential to be one of the flagship products and services when UniComm expands internationally, especially as it launches its offices in Asia, the Pacific, and Africa. Over the years, these continents have experienced political conflicts and/or natural disasters, and mobile technologies have played a significant role in providing immediate support and information about the status of victims in both accessible and interior areas in countries affected by a conflict, natural disaster or both. ECS is an appropriate emergency notification and communication system for countries in these continents because of the current state of infrastructure of communication technologies, which is heavily dependent on mobile (cellphone) technology, specifically SMS or text messaging.
ECS has as one of its features a system that integrates SMS/text messaging with computer technology, enabling texters/mobile phone users to transmit and receive information not only through mobile phones, but also through personal computers. ECS can be set-up as an early warning and emergency communications system in areas usually affected by natural disasters or conflicts and with high volume of mobile phone users and text message/SMS users. In case of an impending political conflict or natural disaster, UniComm's ECS will be part of an area's communication plan as people take action in response to the information/message they received through the ECS.
Pilot Plan
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