Integrated Event Management Plan

¶ … Management Plan for Launching a Toyota Brand

The event is about launching a new Toyota Hybrid Cruiser to be used in the Australian Market. The first point is developing goals and objectives of the event. The event will be guided by the goals and objectives since the management will be struggling to meet them. The hosting ground should be booked after the goals have been set. Ideally, Melbourne's Federation Square is a busy place holding various events and must be booked in advance in order to avoid inconveniences. Thereafter, the next step is to inspect and ensure that everything is in order like ensuring that the Federation Square satisfies all the requirements for the success of the event on the scheduled day.

For the event's success, there should be an organized team, which includes speakers, sponsors, entertainment, volunteers, and the staff to manage the project. Confirmation and attendance of all these groups should be made early such that everything will be in order. The selected staff will handle the event by making decisions when executing the event after consulting the other members of the event. Setting the dates is crucial such that it can allow at least 4-6 months for the preparation of the event. It will also enable the management to avoid fixing the event on the religious or statutory holidays. The dates should be checked with the speakers and other guests to confirm their availability on the dates. The event will be held at Melbourne's Federation Square on the first weekend of February 2015.

The human resource and finance management should be available to constitute various activities. The management will recruit many people to work in various fields of the event. It is the responsibility of Human resource management to recruit, segregate duties, and supervise the selected staff. Finance management will be responsible in managing the finances and advising the management on various financial activities like budget of the event, sources of funds, and allocating funds to respective activities. Since the company is creating awareness of the availability of a new brand in the market, the event should be marketed. Marketing will attract many people to the event that want to know about the product. Current modes of advertising should be used such that many people will be aware of the event. Online marketing should be used to market the product because it will cover wide area all over the world. The company should create its website, social media web pages, and even YouTube where the event, dates, venue, images, prices, and uses of the brand will be posted. Different people will access the posted prices, images, uses, venue event, and dates worldwide.

For the success of the event, there should be sponsors who will assist in financing and even offering advices on how the event should be managed. The sponsors should be approached as earlier as possible such that they can confirm their availability to sponsor the event. Other sponsors will volunteer to offer their sponsorship on the event. Sponsors willing to support the event will be allowed because they are of great importance. The event should have a brand name, which will be used for identification. Branding the event will enable various people and sponsors who are willing to attend or support the event to identify it without confusing it with other events. The event should be programmed in a way that it will flow systematically as anticipated by the people attending the event. People attending the event should not be disappointed to see what they were not expecting as per the marketing that was done about the event. In case the people attending are satisfied about the organization, they will be willing to inform other people about the new Toyota brand. It will make the awareness of the brand reach many people leading to a wider market of the brand locally and internationally.

In every event or activity that is planned and executed, the risks and impacts are identified. In order to avoid inconveniences, the risks and impacts should be considered when planning the event. The managers of the event should be ready to respond to any risk that might occur in the course of executing the event. The risks associated with this event include shortage and incompetent staff. The management should be ready to respond to any of these risks in case it happens it will create a negative impact to the event if not addressed as early as possible. Event tourism planning is the plan on various points or places that will be visited by people in attendance on the event launch. There should be standard planning on how people will be taken on different steps in the course of the event. For example, in this event people will be introduced to the brand, its prices, uses, and its importance as compared to competitor brands. These steps should be planned and executed systematically.