Ethics Memo
All employees of XYZ Corporation
From: Joe Smith, CEO
Re: Sustainability Marketing Strategy
Sustainability has always been a core value of XYZ Corporation. To support this value, we will soon be making sustainability a key component of our marketing campaign. The concepts of ethics, sustainability and public relations are complex, but while our marketing messages may be simple and digestible, internally our programs will reflect this complexity. We have long had an ethical code, and this will form the foundation of our ethical and sustainability policies.
The specific details of the sustainability marketing program will be outlined at a later date, but the critical takeaway right now is that the company needs to back up this marketing talk with actions -- we need to walk the talk. We cannot market sustainability by doing it, but when we do it, we lend...
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