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Evaluating Data Analysis Software Research Paper

¶ … Software Qualitative data is characterized by the deep, rich aspects that enable researchers to enter the realm of the participants in a study. Qualitative research projects are characterized by considerable coordination challenges and tight deadlines. Business clients of market research providers and academic research colleagues anticipate that the value qualitative researchers bring to inquiry is the ability to analyze and interpret, providing insights or contributions to themes. But often these processes are given short shrift with regard to time allotments in the overall inquiry process.

Challenges of Qualitative Data Analysis (QDA)

Data analysis software is a strong tool for textual analysis, and the benefits fall primarily into three categories: (1) Efficient systematic analysis, (2) effective retrieval and identification of data, and (3) capacity. Data analysis software...

That is, either patterns exist in the data or they do not -- there is no human sentiment or expectation involved, so from this perspective, computer-based data analysis is markedly robust. Importantly, computers are not creative or generative -- functioning primarily on a convergent basis according to the objectives of the programming. Data analysis software is very good at sorting and arragning data, a first step in qualitative data analysis. However, researchers must express both divergent and convergent thought. Qualitative researchers need to provide the thinking aspect of data analysis.
Qualitative data analysis software programs are designed to extract patterns and meaning through a data mining process or conduct a code-retrieval exploration of text. Software adds…

Sources used in this document:
NVivo: NVivo supports the cognitive activities associated with qualitative research and the productivity capabilities for managing large amounts of data are strong. The students-only license is $189. The full NVivo 9 license is $650 for 1 computer installation with indefinite use.

Source: NVivo. http://www.qsrinternational.com/products_nvivo_pricing_pricelist.aspx

Atlas.ti: Use Atlas.ti collect, manage, analyze, and share both primary and secondary qualitative data. The learning curve is short, operations are intuitive, and it has embedded survey and transcription components. The cost is $99 for a student license and $1,800 for a regular single user license. Source: Atlas.ti. http://www.atlasti.co
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