Executive summary formats and best practices

Gekko Consulting and Recruiting will be active as an organization recruiting individuals for placement in one of the client companies, matching these individuals to the opening position specifications that these companies have provided. The revenues for Gekko Consulting will come from the companies with which the company works rather than the individuals themselves.

Gekko Consulting and Recruiting is aiming to tackle a new market, concentrating its area of activity around Lauderdale Lakes, in Florida. While still a tender market, the potential for HR business here is high, especially due to the large number of small and medium sized companies that the firm will target. The profile of the potential Gekko client includes a lack of a HR department or HR and recruiting expertise at firm level, which will mean an outsource of these activities to third companies, such as Gekko Consulting.

There are numerous potential challenges in the company's future activity. The most important of this is the fact that the company cannot compete at the level that large HR companies are competing, because of a lack of sufficient financial and human resources. However, the company can match these lacks with a core team of professionals with great experience on the HR market and with a direct individual interest in the success of the business.

The company will also aim to use the Internet and electronic resources to match a lack in other resources. In the first step, this will mean simply marketing the company's services over the Internet by adding the company's website to useful forums, search engines and databases. However, the next phase of the it development will be the creation of a database that will store all the new positions and the potential individual candidates and will greatly increase the efficiency and coverage. The company will also add a search engine for the database.

The company's mission, as it has been stipulated by the management, is to assess human potential. This basically shows that the company is determined to best evaluate the individuals and the company offers received so as to be able to complete the best match in placing the right candidate with the right company. The company has set ambitious strategic objectives, aiming to double the sales volume in the first two years of activity, while achieving a local 10% market share in specific geographic areas in the region.

These targeted market figures will most likely enable the company to reach the financial thresholds as well. From this point-of-view, the management aims for the company to be profitable from the 1st year of activity (positive profits) and to break even on the investment in the 3rd year.