Fabric Store
What does this store specialize in selling? Who is the target customer for this store? Do they sell fashion fabrics or home fabrics or both?
This store sells textiles, trims, buttons, thread, and various sewing and DIY fashion tools. The target consumer includes individuals who can or want to make their own clothes or household accessories. Most of the customers in the store are female, but ages range from teenager to senior. Fashion fabrics are their specialty but some can also be used for interior design.
What classifications do they sell? Fabric, buttons, patterns, etc. Please be descriptive.
The store sells all of these classifications: fabric, buttons, patterns, threads, and accessories.
How does the store merchandise their fabrics? How are their textiles organized? (i.e. knits, woven's, novelty, leather, fiber contents, etc.). Please list all.
The textiles are organized into classification, which also reflects cost and quality. Leathers are distinct from silks, which are distinct from knits. Some prints enjoy their own sections, too. General sections included denims, cottons, cotton-poly blends, laces, and much more.
4. Find one favorite fabric in each section (listed in #3) and list the fabric's name, fiber content, potential end uses, cost, and reason you like it. (You should describe a minimum of 6 different fabrics.)
a) Provence Cotton: Nemours Orchidee. Imported from France. Fiber content is 100% cotton. Cost was $21.95 per yard. Would work well in an interior design scenario, although has superb potential for use in designing beach pants and other casual lounge wear.
b) "Jessica" lime color denim. 100% cotton. This striking color can be used sparingly in creative patchwork projects or as accents in denim shorts, jeans, or skirts.
c) Leaf Lace, in royal blue. The fabric content was not indicated. It seems to be mostly if not totally synthetic. Uses are limited to trims but it is attractive and versatile.
d) 100% Silk Dupioni Check print. This lovely fabric caught my eye for its neutral tones, and ability to be used in a variety of fashion design projects offering a haute couture appeal.
e) Istanbul Ikat. 100% organic cotton. The dyes will run on this fabric, but both the color and the pattern makes it a versatile textile for use in fashion design.
f) Slither "Python." 71% rayon and 29% poly blend. Is a fun, playful snakeskin print that can be used for trims on hats, shirts, and pants.
5. What was the most unique item you discovered at this store? Explain.
The store has a lot of unique items, but the rarest might have been the hand-embroidered wool fabric from Kashmir.
6. What was the largest section in the store?
The largest fabric section is the cotton/poly, with standard colors and prints.
7. What type of prints did you notice and what seemed the most popular? (floral, geometric, solid, etc.).
The bulk of fabric sold is, I believe, solids. This is because of their versatility. In prints, they all sell evenly well. Florals were particularly popular the day I was in the store. I also noticed animal prints, geometrics, stripes, and children's decorative prints on various fabric bases.
8. Does this store sell designer fabrics? If so which ones?
There are designer fabrics in the store, ranging from Heather Bailey and Lola Violet to Koka Japan and Kei.
9. What is the overall price range in the store?
The overall price range varies considerably: from $2 per yard to upwards of $30 per yard.
10. What is your overall experience in this store?
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